PODCAST · Lenny's Podcast

2023 年 10 月节目

9 期 · 9 期带分节

  • 10-29Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
    1. 00:00Eric’s background
    2. 04:46Eric’s recent activities and projects
    3. 06:23Eric’s start in advising and first-principles thinking
    4. 10:56Lessons from designing the Lean Startup process
    5. 14:04The current state of lean startup methodology
    6. 22:33Common misconceptions about the methodology
    7. 24:28Changes Eric would make in an updated version of Lean Startup
    8. 27:52An explanation of minimum viable product (MVP) and why Eric still stands by the
    9. 37:36An example of “Less is more”
    10. 41:24More on MVPs and the importance of testing your hypotheses
    11. 41:24How LTSE had to pivot after a partnership fell apart
    12. 48:37Eric’s take on the concept of craft
    13. 53:36Why getting fired for standing by your conviction can be a career accelerator
    14. 55:17Tech’s mental health crisis
    15. 56:28Advice for founders stuck in a “zombie company”
    16. 1:00:16How continuous pivots shape a company’s vision, with a real-life story
    17. 1:08:20Challenges in assessing companies from an external perspective
    18. 1:13:17Practical advice for businesses considering a pivot
    19. 1:18:42The impact of artificial intelligence
    20. 1:26:59The current capabilities of ChatGPT and its potential use as an equalizer in the
    21. 1:31:26Eric’s current work with founders on human flourishing
    22. 1:42:40Advice for founders who want to build ethical companies
    23. 1:49:37Examples of first-principles thinking
    24. 1:53:42Why shareholder primacy theory is wrong
    25. 1:55:19The “spiritual holding company”
    26. 1:58:12Lightning round
  • 10-26What AI means for your product strategy | Paul Adams (CPO of Intercom)
    1. 00:00Paul’s background
    2. 04:09Freezing onstage in front of 8,000 people
    3. 07:28Insights from Google+ days
    4. 12:31Learning from failure
    5. 13:56Intercom’s “ship fast, ship early, ship often” principle
    6. 15:17Integrating AI into product strategy
    7. 17:31Making time for AI learning
    8. 19:37AI in new-product development
    9. 21:16Questions to ask about your product
    10. 23:33How Intercom pivoted after the release of ChatGPT
    11. 25:13Intercom’s AI chatbot, Fin
    12. 26:45The early impact of AI adoption at Intercom
    13. 28:53Mind-blowing capabilities of AI
    14. 34:27How to structure teams around AI products
    15. 37:57Why all teams should be involved in AI
    16. 39:04Staying up to date on emerging technology
    17. 42:44Hurdles implementing AI at Intercom
    18. 45:52Building conviction around AI
    19. 49:52Why you shouldn’t fear AI
    20. 50:56Paul’s “before-after” framework
    21. 51:54Pricing lessons from Intercom
    22. 54:54Paul’s “differentiation vs. table stakes” framework
    23. 59:22What “swinging the pendulum” means and examples from Intercom
    24. 1:05:21Paul’s “product market story fit” framework
    25. 1:08:23His take on JTBD
    26. 1:11:01How Intercom uses the “four forces” framework
    27. 1:12:54Lightning round
  • 10-22A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
    1. 00:00April’s background
    2. 03:46Fixing poor positioning with storytelling at Help Scout
    3. 12:22Pitch components: setup and differentiated value
    4. 14:13Wrapping up the sales pitch
    5. 15:56Handling objections effectively
    6. 19:13Understanding buyer’s mindset and market perception
    7. 25:46Avoiding FOMO as a sales strategy
    8. 29:28Lenny’s stressful experience buying community forum software for Airbnb
    9. 31:04Empowering champions within client businesses
    10. 34:36Who this framework is useful for
    11. 36:38Advice on working cross-functionally
    12. 38:59Differentiated value defined with examples
    13. 44:16Selling with calm confidence
    14. 46:19Qualifying leads
    15. 48:31April’s thoughts on category creation
    16. 53:05Geoffrey Moore’s “bowling pin strategy”
    17. 55:21Conclusion of the setup phase: sharing the perfect world
    18. 57:11The follow-through: differentiated value with proof and objection refutation
    19. 1:00:21Why sales pitches fail
    20. 1:01:30Best practices for pitch testing
    21. 1:05:32General timeline for positioning and pitch creation
    22. 1:06:50Marketing’s role in the process
    23. 1:08:38The impact of developing a killer sales pitch
    24. 1:10:39Andy Raskin’s positioning framework
    25. 1:15:50Lightning round
  • 10-19Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)
    1. 00:00Gina’s background
    2. 04:34The Vamos Latam Summit
    3. 07:22Gina’s “A and B sides” framework
    4. 09:34Her B side
    5. 16:27Lessons from working on Mike Bloomberg’s presidential campaign
    6. 20:40How Gina was able to 3x the conversion rate on a campaign site in one day
    7. 24:344 areas Duolingo leaned into to have success in the difficult world of B2C subsc
    8. 36:39B-side lessons from Duolingo
    9. 42:05The importance of trusting your gut
    10. 44:54Organic growth tactics and the importance of branding
    11. 48:01What makes for remarkable branding
    12. 52:01Duolingo’s process for keeping copy on-brand
    13. 52:45How Duo’s passive-aggressive messages led to a movement
    14. 55:19How Latitud uses niche humor as part of their branding
    15. 56:31Duolingo’s TikTok
    16. 59:02Lessons from internationalizing Duolingo
    17. 1:03:51Why Gina was drawn to the tech industry in Latin America
    18. 1:09:26What Latitud does
    19. 1:17:20Opportunities in emerging markets
    20. 1:20:45Lightning round
  • 10-15Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft)
    1. 00:00Katie’s background
    2. 04:47Katie’s pivotal leadership moment at Airbnb
    3. 10:55Advocating for design ROI
    4. 16:07Stripe’s quality focus
    5. 17:50Stripe’s vast scope
    6. 18:45How design enhances utility
    7. 21:39Defining beauty and its role in product growth
    8. 26:19Operationalizing quality
    9. 28:44Katie’s insights from dialogues with diverse organizations
    10. 34:4715 Essential Journeys: Stripe’s method for holistic UX understanding and unified
    11. 44:35Stripe’s PQR quality review
    12. 46:25Stripe’s prioritization philosophy
    13. 48:29Measuring impact beyond metrics
    14. 50:28Performance = potential – interference
    15. 54:09Building and managing large teams
    16. 1:01:46Removing interference at Lyft: a practical example of Katie’s leadership impact
    17. 1:06:10Stripe’s physical workspace design
    18. 1:07:41Embracing bold ideas
    19. 1:11:07Qualities of great designers
    20. 1:15:15Stripe Press
    21. 1:19:19Katie’s parting wisdom
    22. 1:23:17Lightning round
  • 10-12How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
    1. 00:00Jason’s background
    2. 04:09Jason’s inbox volume
    3. 07:41The impact of press coverage on startups
    4. 08:47Navigating the timing and outlets for press exposure
    5. 10:37When not to pursue press coverage
    6. 12:38Jason’s three-step press strategy
    7. 14:01Unpacking the media’s mission
    8. 15:48Identifying a publication’s mission
    9. 22:56Step one: How to prepare for outreach
    10. 26:11How press can help you
    11. 28:25When to work with a PR agency
    12. 32:16PR insights and red flags
    13. 36:02Selecting the right publication for startups
    14. 42:34Step two: Identifying the ideal pitch recipient
    15. 47:27Pitching best practices
    16. 52:26Step three: Creating excitement around writing about you
    17. 59:10Success story: Meg O’Hara’s pitch
    18. 1:05:14Playing the long game of engagement
    19. 1:08:57The quantity of outreach
    20. 1:11:11How to structure multiple pitches
    21. 1:14:01How to engage with the press
    22. 1:16:37Anticipating the story’s direction
    23. 1:18:26“Sometimes you’re not the story, but you can be part of it”
    24. 1:24:12How Barbara Corcoran became relevant
    25. 1:27:10Jason’s parting advice: “Be human”
    26. 1:28:59Lightning round
  • 10-08Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
    1. 00:00Karri’s background
    2. 04:25Overview of Linear
    3. 06:43Linear’s design process and its focus on quality
    4. 12:25Building a craft-oriented company
    5. 16:41Product management at Linear
    6. 18:37Strategies for launching a startup without a dedicated PM
    7. 21:16How Linear assists PMs in their roles
    8. 23:46Linear’s potential expansion in PM roles
    9. 24:58The importance of design
    10. 29:08Utilizing design and brand as distinct competitive advantages
    11. 30:48The importance of authenticity in branding and messaging
    12. 33:08How design reviews are conducted at Linear
    13. 38:34The Linear method for modern software development
    14. 40:07Why productivity software should be opinionated
    15. 41:23Why Linear created “cycles” and how it works
    16. 43:27Why Linear doesn’t have metric-based goals
    17. 45:07How a business can thrive without metrics, PMs, and A/B testing
    18. 48:04A customer-focused approach to building product
    19. 50:02Adapting strategies for diverse products and domains
    20. 53:05Three techniques Karri uses to maintain focus
    21. 56:47Linear’s hiring practices
    22. 1:02:10Paid work trials
    23. 1:04:31How to determine a candidate’s “product sense”
    24. 1:08:21Linear’s growth journey and milestones
    25. 1:14:18How pricing strategies were initially introduced at Linear
    26. 1:16:18Linear’s journey to finding product-market fit
    27. 1:21:44The importance of online presence and authenticity in business
    28. 1:24:59Insight into the corporate culture at Linear
    29. 1:28:29Lessons learned during Karri’s transition from IC to CEO
    30. 1:30:21Sneak peek into the upcoming “asks” feature at Linear
    31. 1:32:04Lightning round
  • 10-05Brian Balfour: 10 lessons on career, growth, and life
    1. 00:00Brian’s background
    2. 04:29His Notion doc of lessons
    3. 07:35Lesson 1: Inspect the work, not the person
    4. 12:39Implementing lesson 1 and a recap of Reforge Artifacts
    5. 16:01Lesson 2: Tell me what it takes to win; then tell me the cost
    6. 18:17Why you should revisit your ideal end state often
    7. 20:25How planning works at Reforge
    8. 23:50Lesson 3: Problems never end (and that’s okay)
    9. 26:31The “players, coaches, captains” framework
    10. 30:24How AI will allow for smaller teams
    11. 34:13Small teams do bigger things
    12. 34:37Lesson 4: The year is made in the first six months
    13. 38:20Lesson 5: Growth is a system between acquisition, retention, and monetization
    14. 40:44Examples of engagement and retention problems from HubSpot and Reforge
    15. 46:21Lesson 6: Do the opposite
    16. 55:25Brian’s thoughts on category creation
    17. 57:39Lesson 7: Use cases, not personas
    18. 1:01:18The use case map
    19. 1:03:38Lesson 8: Solving for everyone is solving for no one
    20. 1:11:14There are many ways to do product
    21. 1:16:52Lesson 9: Find sparring partners, not mentors or coaches
    22. 1:23:49Advice on setting the tone for group sharing
    23. 1:25:07Lesson 10: You need to give 2x the activation energy for things that need to cha
    24. 1:32:02Lightning round
  • 10-01What sets great teams apart | Lane Shackleton (CPO of Coda)
    1. 00:00Lane’s background
    2. 04:03Working as a guide in Alaska
    3. 07:32Parallels between guiding and building software
    4. 09:12Why Lane started studying and writing about product teams
    5. 12:49How Lane came up with the career ladder and guiding principles
    6. 14:10The five levels Coda’s career ladder
    7. 16:30Principles of great product managers
    8. 21:06The beginner’s-mind ritual at Coda
    9. 24:05Two rituals: “cathedrals not bricks” and “proactive not reactive”
    10. 27:46How to develop your own guiding principles
    11. 31:17Learning from your “oh s**t” moments
    12. 36:03Rituals from great product teams: HubSpot’s FlashTags
    13. 42:15Rituals from great product teams: Coda’s Catalyst
    14. 47:01Implementing rituals from other companies
    15. 49:48How to navigate changing vs. sticking with current rituals
    16. 53:02“Tag up” and why one-on-one meetings are harmful
    17. 55:27Lane’s handbook on strategy and rituals
    18. 57:10How skippable ads came about on YouTube
    19. 1:01:46Lane’s path to CPO
    20. 1:07:02Advice for aspiring PMs
    21. 1:10:53Tim Ferriss Day at Coda
    22. 1:13:24Using two-way write-ups
    23. 1:19:30The fine line between OKRs and strategy, and why it matters
    24. 1:21:41Lightning round