PODCAST · Lenny's Podcast

2023 年 9 月节目

8 期 · 8 期带分节

  • 09-28Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)
    1. 00:00Maya’s background
    2. 04:34Spotify’s podcasting platform
    3. 06:24Maya’s personal podcasts
    4. 11:36The importance of “dogfooding”
    5. 13:24How Maya operationalizes dogfooding
    6. 16:31How to balance data-driven decision-making and trusting your gut
    7. 21:38Building Anchor 2.0
    8. 26:24The beginning of Anchor’s hockey stick growth
    9. 28:08How Anchor utilized interns to make the Apple Podcasts integration “magical”
    10. 35:36Anchor and Spotify’s successful integration
    11. 37:50Maintaining a startup culture within a large organization
    12. 39:20Transitioning from a startup to a large company
    13. 42:02Challenges brought on by the acquisition
    14. 48:49How Maya’s leadership approach is guided by Radical Candor
    15. 51:53The Eisenhower matrix for prioritization and task management
    16. 52:46Productivity tips
    17. 55:10How to get better at public speaking
    18. 59:38The future of Spotify for Podcasters
    19. 1:00:58Lightning round
  • 09-24How to drive word of mouth | Nilan Peiris (CPO of Wise)
    1. 00:00Nilan’s background
    2. 03:27A brief overview of Wise
    3. 06:11How word of mouth is measured
    4. 07:56Why Wise leaned into WOM
    5. 10:21Why Wise built their WOM motion using the NPS method
    6. 16:13How WOM solves trust problems
    7. 18:55How to get to 9 or 10 on the NPS scale
    8. 20:51Determining what will wow users
    9. 21:31Common missteps companies make when trying to drive WOM
    10. 23:24Using the “working backward” method at Airbnb
    11. 25:45How Wise is able to offer drastically lower money transfer fees
    12. 27:51The three costs associated with moving money
    13. 32:02Rational vs. irrational reasons behind recommendations
    14. 34:11Prioritizing customer happiness
    15. 38:14How Wise approaches experimentation
    16. 46:11Thoughts on performance reviews and general analysis
    17. 48:06How Wise provides a 10x better banking experience
    18. 51:57Advice on how to approach word-of-mouth marketing
    19. 53:47Building a culture of doing hard things
    20. 55:59The macrostructure of international banking and where Wise fits in
    21. 57:54How Wise solves for local regulations in their onboarding flow
    22. 1:01:49How Wise structures teams
    23. 1:03:26The small change that generated a 3x increase in referrals
    24. 1:08:01Nilan’s philanthropic endeavors
    25. 1:09:13Lightning round
  • 09-21Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
    1. 00:00Itamar’s background
    2. 04:35How his time working on Gmail shaped his philosophy of “opinion-based” developme
    3. 08:35Lessons from developing Gmail’s tabbed inbox
    4. 13:40A brief overview of Itamar’s book, Evidence-Guided
    5. 14:30Balancing founder creativity with an evidence-based approach
    6. 17:32Advice on how to push back against founders
    7. 19:36Signs you aren’t as evidence-guided as you may think
    8. 21:13Itamar’s GIST model for becoming more evidence-guided
    9. 23:51How to set overarching goals using his “value exchange loop”
    10. 28:45North star metrics vs. KPIs
    11. 33:47Using “ICE” to assess the value of ideas
    12. 37:39Itamar’s confidence meter
    13. 44:28Speed of delivery vs. speed of discovery
    14. 46:14How to apply Itamar’s frameworks based on company type and stage
    15. 49:09First steps in becoming more evidence-guided
    16. 50:21Next steps in testing
    17. 55:41The task layer in the GIST framework
    18. 1:02:54Thoughts on roadmapping
    19. 1:04:56How OKRs fit into the whole picture
    20. 1:07:11Lightning round
  • 09-17How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)
    1. 00:00Chris’s background
    2. 05:08Why Chris shares his negative criticism on his website
    3. 11:58A simple explanation of category design
    4. 18:00How Purell mastered category design
    5. 23:07What Gong got right (and wrong)
    6. 29:01The “better trap” and why it’s crucial to avoid it
    7. 38:51Reflective thinking vs. reflexive thinking
    8. 44:45How Lomi created a revolutionary solution for food waste
    9. 48:50The “Frame It, Name It, Claim It” framework
    10. 49:08The concept of “languaging”
    11. 54:00Examples of languaging
    12. 59:19Spend more time on the problem than the solution
    13. 1:01:37The power of “backcasting”
    14. 1:07:33The truth behind building legendary brands
    15. 1:10:39The problem with product-market fit
    16. 1:16:11Chris’s spicy take on positioning
    17. 1:19:20“Damming the demand”
    18. 1:24:49Laws from Chris’s book The 22 Laws of Category Design
    19. 1:29:46Word of mouth: the most powerful form of marketing
    20. 1:34:05Chris’s closing message to listeners
    21. 1:39:01Lightning round
  • 09-14Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)
    1. 00:00Oji’s background
    2. 03:38Oji’s “Where to Fish to Land a Unicorn” framework
    3. 05:26Workflow quadrants
    4. 09:30How product people can push frequency
    5. 12:28Oji’s “Zone of Benefit” framework
    6. 14:49How to find your ICPs
    7. 15:33ICPs at Twitter
    8. 20:20Oji’s philosophy on frameworks
    9. 22:31Oji’s upcoming book
    10. 24:34An explanation of “sharp problems”
    11. 28:31Signs your problem is “sharp enough”
    12. 31:17Discovery vs. continuous conversations
    13. 35:08Customer listening
    14. 38:31Onboarding fundamentals
    15. 43:49Activated user milestones
    16. 45:47The power of network effects
    17. 50:15An explanation of virality and how to increase it
    18. 56:32How to use “forest time” to zoom out and see problems in a new way
    19. 1:00:53Lessons from Oji’s time at Bridgewater Associates
    20. 1:05:07Why R&D teams need a larger system beyond Agile and design
    21. 1:06:57Lightning round
  • 09-10When enough is enough | Andy Johns (ex-FB, Twitter, Quora)
    1. 00:00Andy’s background
    2. 04:45His personal burnout story
    3. 12:55The high incidence of mental health struggles in tech
    4. 14:41Why Andy walked away from a seven-figure VC job
    5. 20:29His work in mental health advocacy
    6. 23:32The four-step process of deep personal transformation
    7. 31:40The ego’s involvement
    8. 33:23Necessary vs. unnecessary suffering
    9. 37:01First steps in understanding your suffering
    10. 38:59Advice on finding a therapist
    11. 42:11How a writing practice can help you heal
    12. 43:47Two methods for writing to gain self-understanding
    13. 47:47Signs you’re dealing with more than just typical job stress
    14. 52:22How to move into a place of self-compassion
    15. 57:16The unpredictable timeline of healing
    16. 59:59How to develop compassion for others
    17. 1:02:19Why not everyone needs a radical transformation
    18. 1:04:10The story of Pema Chodron’s transformation
    19. 1:06:06What holds people back from making changes
    20. 1:13:29Finding your own unique path to healing
    21. 1:17:32Andy’s closing message to anyone feeling pulled toward a new chapter
    22. 1:18:59How Andy is doing now
  • 09-07An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
    1. 00:00Claire’s background
    2. 03:47The huge branding decision that Claire made on day one at Figma
    3. 07:45The most stressful memory of early days at Figma
    4. 09:55Advice for people looking to join a startup
    5. 12:55What a bottom-up go-to-market motion is
    6. 17:12Figma’s unique approach to bottom-up GTM
    7. 18:52Figma’s launch out of stealth
    8. 23:01Signals vs. hard metrics in the early days
    9. 24:50How Figma won over Microsoft
    10. 30:08How to win over ICs
    11. 32:00How to establish credibility
    12. 37:38Customer obsession in action
    13. 41:11Why getting users to love your product is so vital
    14. 44:01How Figma used Twitter as its primary channel in the early days
    15. 49:06Transparency and authenticity
    16. 49:52GTM tactics at scale
    17. 52:09“Little big updates” at Figma
    18. 54:16Figma’s acquisition, and why it was one of the hardest days of Claire’s career
    19. 57:10Figma’s core values
    20. 58:06The Config conference
    21. 1:00:21Spreading your product within the organization
    22. 1:02:09The pricing tiers at Figma
    23. 1:07:35The role of designer advocates
    24. 1:10:57Design systems
    25. 1:16:12Leveraging internal champions
    26. 1:17:53Accelerating spread at scale
    27. 1:19:14What types of companies are a good fit for bottom-up GTM
    28. 1:24:16A summary of the bottom-up GTM model
    29. 1:25:27Lightning round
  • 09-03Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)
    1. 00:00Tim’s background
    2. 04:23Tim’s time away at SoulCycle and what led him back to Etsy
    3. 06:34Lessons from the 2017 culture shift at Etsy
    4. 12:15Etsy’s guiding principles
    5. 13:32How Etsy adapted to increased demand during the early days of mask mandates
    6. 16:38What Tim learned about managing stress with his team during the pandemic
    7. 18:46Lessons from building a thriving marketplace
    8. 21:47Prioritization at Etsy
    9. 24:37Supply constraint vs. demand constraint
    10. 28:43Conversion wins
    11. 33:27Experimentation at Etsy
    12. 37:58Acquisition and top-of-funnel tactics
    13. 39:44The seller referral program
    14. 40:33Etsy’s habit loop framework
    15. 44:11How they set themselves apart from other marketplaces
    16. 51:23Retaining sellers
    17. 53:23The defunct Etsy studio
    18. 55:18Running the product team
    19. 57:20Who the decision maker is
    20. 1:01:20What Tim looks for when hiring PMs
    21. 1:03:03A reflection exercise Tim does with his teams
    22. 1:05:08Lightning round