PODCAST · Lenny's Podcast

2023 年 8 月节目

6 期 · 6 期带分节

  • 08-27An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
    1. 00:00Meltem’s background
    2. 04:21What Deel does
    3. 06:32How Meltem leverages low-cost growth channels
    4. 13:18How to answer questions in a value-add way
    5. 14:52Leveraging closed communities
    6. 15:48Breaking down Deel’s impressive growth
    7. 16:33SEO best practices
    8. 18:32Deel’s “traffic light system” framework for publishing content
    9. 20:03The step-by-step process of publishing an SEO article
    10. 21:55How Deel structures their content team
    11. 23:18Why you can’t cut corners when doing SEO
    12. 25:15Businesses that should not invest in SEO
    13. 26:40The growth channels Deel prioritized early on
    14. 32:12Why Meltem is not a fan of early awareness campaigns for B2B businesses
    15. 33:54What Notion did right with their ad campaigns
    16. 36:16How Deel can help your company
    17. 38:15Deel’s blog post that caught the attention of the IRS
    18. 40:06Paid ads tips
    19. 42:12Why acquisition channels are useless without a great product
    20. 44:19How the pandemic helped drive growth at Deel
    21. 47:11Structuring early growth teams
    22. 51:23Building a startup culture
    23. 1:01:10The story behind Meltem’s unique workspace
    24. 1:05:22Closing thoughts on growth
    25. 1:06:05Lightning round
  • 08-24The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
    1. 00:00Bob’s background
    2. 04:04A simple explanation of the Jobs To Be Done framework
    3. 07:29Struggling moments and demand
    4. 09:51Understanding the context behind pain points
    5. 11:14Reducing friction in the sales process
    6. 14:46How Autobooks improved their buying process and 4x’ed conversion
    7. 16:52The six phases of the buying process
    8. 18:30The JTBD interview process
    9. 21:55How Bob’s TBI affected his reading/writing and how he is able to write books
    10. 22:02Why people switch companies
    11. 27:18Tips for JTBD interviewing
    12. 30:07Why you should not have a discussion guide
    13. 32:48The danger of looking at the customer through the product
    14. 33:53First steps in applying the JTBD framework
    15. 36:25Signs people are ready for a change
    16. 37:43Bob’s “layers of language”
    17. 40:15Examples of companies with a broad adoption of JTBD
    18. 43:59The different flavors of JTBD and common mistakes to avoid when implementing it
    19. 48:19Bob’s work with Clay Christensen on JTBD theory
    20. 51:05When not to use JTBD
    21. 53:40Common misconceptions about the framework
    22. 55:55What compelled Bob to spend so much of his life on JTBD
    23. 58:07Three big takeaways
    24. 59:07Lightning round
  • 08-20Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)
    1. 00:00Camille’s background
    2. 04:24Camille’s role as Head of Fan Monetization at Spotify
    3. 07:40The best and worst parts of working with artists
    4. 14:15Trends in the content creation world
    5. 19:29Advice on building a successful career as a creator
    6. 21:32The importance of content curators
    7. 22:30Camille’s startup, Kit
    8. 24:49Advice on selling your startup
    9. 28:28The supply side of marketplaces
    10. 34:37How Camille became the second PM at iTunes
    11. 35:43The story of meeting Steve Jobs
    12. 43:01Apple’s style of product management
    13. 45:54Opportunities on the platform side of content creation
    14. 48:34Camille’s early years growing up in a creative tech family
    15. 53:45Favorite frameworks
    16. 52:32Lightning round
  • 08-13The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
    1. 00:00Austin’s background
    2. 03:58What marketing technology is
    3. 06:17The difference between typical growth roles and Martech
    4. 10:23Signs you need a Martech person on your team
    5. 14:03Hiring and placing a Martech person in B2B, B2C, and B2B2C businesses
    6. 21:15A day in the life of a Martech professional
    7. 25:05Marketing technology vs. marketing operations
    8. 31:14Tooling recommendations
    9. 41:49The never-ending struggle of how to do attribution well
    10. 50:47Emerging tools and platforms to keep an eye on
    11. 55:26MMM modeling
    12. 57:47What to look for when hiring a Martech professional, and Austin’s favorite inter
    13. 1:02:45His red flags for companies and “false flags” for potential hires
    14. 1:04:51His favorite frameworks
    15. 1:13:37Lightning round
  • 08-10Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI)
    1. 00:00Chris’s background
    2. 04:15Chris’s role at HubSpot leading Growth and AI teams
    3. 09:17The story of how Chris crashed a party and pitched his idea around pricing and p
    4. 12:25Relentless curiosity and other important traits to have as a PM
    5. 16:52How Chris broke into product management and advice for others wanting to do the
    6. 22:12Helpful tips for learning the craft of product management
    7. 26:30Why you should talk to customers, former customers, and potential customers
    8. 29:34Mentors vs. sponsors, and advice for finding people who will help you grow
    9. 34:02What makes HubSpot unique
    10. 36:07Customer obsession in action
    11. 40:23How staying in the mid-market space has benefited HubSpot
    12. 42:10HubSpot’s culture code
    13. 45:10Fun rituals at HubSpot
    14. 47:36Key elements that contributed to HubSpot’s early growth
    15. 55:00Fallacies of product-led companies and how HubSpot embraced PLG
    16. 1:00:48Advice for companies wanting to become more product-led
    17. 1:04:35Common mistakes to avoid when trying to start a PLG motion
    18. 1:07:53How HubSpot structures growth loops
    19. 1:10:50The importance of aggressive experimentation within new channels
    20. 1:16:11How Covid accelerated growth at HubSpot
    21. 1:17:59Lightning round
  • 08-06Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product)
    1. 00:00Geoff’s background
    2. 04:49An overview of Ramp
    3. 06:20The importance of velocity at Ramp
    4. 08:50Single-threaded goals and how to keep teams away from distractions
    5. 13:20Setting lofty goals
    6. 15:17How Ramp empowers teams
    7. 17:37How Geoff’s management style has evolved at Ramp
    8. 19:55The product design process at Ramp
    9. 21:19Ramp’s system for sharing feedback
    10. 23:07How Ramp handles bug fixes
    11. 24:15Advice for PMs who want to move faster
    12. 29:29Why velocity and impact can help protect against burnout
    13. 32:33Planning vs. doing
    14. 37:54Ramp’s strategy documents
    15. 40:55Finding your unique positioning
    16. 42:46OKRs
    17. 44:53The importance of first-principle thinking
    18. 48:53How to use writing to think through problems
    19. 51:46How Geoff carves out time for deep work
    20. 54:05How Geoff manages tasks and stays organized
    21. 57:15Why other roles share the PM load at Ramp
    22. 1:00:30PM responsibilities at Ramp
    23. 1:01:46Identifying A+ talent
    24. 1:06:02The skills Ramp looks for when hiring
    25. 1:07:33Advice for people wanting to break into product management
    26. 1:10:37Lightning round