PODCAST · Lenny's Podcast

2023 年 5 月节目

6 期 · 6 期带分节

  • 05-28The power of strategic narrative | Andy Raskin
    1. 00:00Andy’s background
    2. 08:03What is a strategic narrative?
    3. 10:34How Salesforce would have pitched the old way
    4. 12:02Examples of a strategic narrative in action
    5. 15:23How one piece of writing skyrocketed Andy’s career
    6. 16:40The power of writing online
    7. 17:53Two paths to writing online
    8. 19:27Naming the old game
    9. 20:59Naming the stakes
    10. 23:29Naming the objective
    11. 25:17Naming the obstacles
    12. 26:35Overcoming the obstacles
    13. 26:57How the strategic narrative parallels the hero’s journey
    14. 28:25Telling one story well vs. being a good storyteller
    15. 29:18The 5-step framework summarized
    16. 31:33An example of the 5-step framework in action
    17. 36:12The impact of shifting to the strategic narrative approach
    18. 39:08Companies that are nailing their strategic narrative
    19. 40:36Why Andy thinks about movements instead of categories
    20. 44:15Should every company have a strategic narrative?
    21. 46:33Signs that something is broken in your strategic narrative
    22. 48:53Steps to get started on your own
    23. 51:36How to reach Andy
    24. 51:53Why the second session is the low point in the process
    25. 55:30Why the CEO needs to be part of the process
    26. 57:40Lightning round
  • 05-21Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify)
    1. 00:00Gustav’s background
    2. 04:08The various roles Gustav has occupied at Spotify
    3. 06:54Why Gustav launched a podcast and what he learned
    4. 12:37How PMs and product teams should think about AI
    5. 21:23AI-generated music
    6. 26:19Will AI continue to be a magic trick for products?
    7. 28:27How Spotify organizes product teams
    8. 34:33How Spotify operationalized autonomy
    9. 35:45Why Spotify uses a centralized model for structuring their organization
    10. 43:34The big bet Spotify took with redesigning its interface, and what they learned
    11. 57:26How they tested their hypothesis before launch
    12. 1:02:35Gustav’s “10% planning time” methodology
    13. 1:03:53How to bring energy and clarity to your work
    14. 1:08:07How to systematize deep thinking
    15. 1:10:29The peeing-in-your-pants analogy
    16. 1:11:38Thoughts on how the Swedish culture is portrayed in Succession
    17. 1:13:30What’s next for Spotify and Spotify Podcasting
    18. 1:15:52Lightning round
  • 05-18Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
    1. 00:00Scott’s background
    2. 04:50Why Scott shifted roles at Adobe
    3. 08:29Advice for PMs looking to build product sense
    4. 10:43The first mile
    5. 13:18How to develop more empathy
    6. 16:33How to build consumer products that work
    7. 20:42Scott’s philosophy that you should “only do half the things you want to do”
    8. 26:15Scott’s optimism about how the world will look in five years with AI
    9. 29:44How AI will impact product teams
    10. 32:55How the PM role will change as a result of AI
    11. 35:09How Adobe is leveraging AI tools
    12. 36:59What the term “golden gut” means
    13. 38:15Advice for PMs to stay ahead of the new AI trends
    14. 41:02How to start writing more
    15. 41:49The messy middle
    16. 47:03What Scott looks for as an angel investor
    17. 50:16Why resourcefulness will take you further than resources
    18. 52:41Adobe’s current priorities and the path ahead
    19. 54:58Lightning round
  • 05-14Frameworks for product differentiation, team building, and thinking from first principles | Ayo Omojola (Carbon Health, Cash App)
    1. 00:00Ayo’s background
    2. 04:13The story of how Ayo used Quora for discoverability
    3. 06:44The scale of Cash App
    4. 07:37What Cash App did well
    5. 10:12Lessons from building consumer apps
    6. 13:08Why it’s so important to be different
    7. 14:08What Ayo learned from how Square/Block operates
    8. 16:36How to succeed at building a startup within a startup
    9. 19:06How Ayo transitioned from fintech to health tech
    10. 22:51Why Ayo loves hiring founders
    11. 28:32Team-building strategies
    12. 32:12The importance of going deep and challenging assumptions
    13. 36:58Why you should always ask questions
    14. 38:45Lessons in leadership
    15. 41:43Advice for founders in the health-care space
    16. 44:48What Carbon Health is
    17. 46:58Lightning round
  • 05-07Mastering paid growth | Jonathan Becker (Thrive Digital)
    1. 00:00Jonathan’s background
    2. 07:25The crazy story of how Jonathan won Uber as a client
    3. 11:56Interchangeable terms for “paid growth”
    4. 12:31Why you shouldn’t put all your eggs in one basket
    5. 16:48What kind of companies should pursue paid growth
    6. 23:07Is it possible to reach scale exclusively through paid growth?
    7. 27:07The evolution of performance marketing
    8. 29:39Advice for founders choosing between SEO and paid
    9. 32:18Strategies for optimizing ad creatives
    10. 44:43Paid vs. organic search, TikTok and short-form
    11. 49:56Where to spend money in order to drive growth for B2B SaaS
    12. 55:06Attribution in performance marketing
    13. 1:04:18The impact of AI on paid growth
    14. 1:12:52Advice for early-stage startups on hiring in-house vs. hiring an agency
    15. 1:17:09Qualifications to look for in your hires
    16. 1:23:23How Jonathan won Snapchat as a client
    17. 1:28:55Lightning round
  • 05-04Building a culture of excellence | David Singleton (CTO of Stripe)
    1. 00:00David’s background
    2. 04:22How Stripe’s unique hiring process has helped them build an incredible team
    3. 12:27An example of a relentlessly curious and passionate employee
    4. 14:11Structured hiring loops at Stripe
    5. 16:39How Stripe built a product-minded engineering culture
    6. 21:56Stripe’s operating principles
    7. 25:39How Stripe uses “friction logging” to build a meticulous product culture
    8. 32:22How to operationalize friction logging
    9. 35:02How to set PMs up for success
    10. 36:53Stripe’s collaborative approach to product evaluation
    11. 41:17Advice for presenting to CTOs
    12. 42:58How to get better at building products
    13. 45:28Stripe’s “engineerications” and the importance of getting into the weeds as a le
    14. 52:03Auto-testing and other strategies to improve shipping speeds
    15. 59:29Improving developer productivity
    16. 1:00:54How AI has impacted the way Stripe builds product
    17. 1:07:03Why David is excited about Copilot
    18. 1:09:24Lessons from managing people
    19. 1:14:30Planning and prioritization based on first-principles thinking
    20. 1:18:23Lenny’s feedback from using Stripe
    21. 1:19:14What’s next for Stripe
    22. 1:22:10Lightning round