PODCAST · Lenny's Podcast

2023 年 4 月节目

8 期 · 8 期带分节

  • 04-30How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)
    1. 00:00Carilu’s background
    2. 04:28Habits and behaviors that will help you reach an executive role
    3. 07:15Why there is no substitute for working hard
    4. 08:155 things you need to do to get to the C-suite
    5. 10:39Choosing the right company for accelerated career growth
    6. 12:42Criteria for assessing a phenomenal company
    7. 14:41Asking better questions and making decisions with energy
    8. 16:05Advice for finding a job during a recession
    9. 19:25The importance of quality products and sustained brand advertising
    10. 24:06Lessons from successful hypergrowth companies
    11. 28:14Is word of mouth a necessary growth lever?
    12. 31:31How to accelerate word-of-mouth marketing
    13. 35:28Atlassian’s product-led growth strategy and delayed sales team hiring
    14. 39:54When to hire your first salesperson
    15. 43:04Common growth levers and roadblocks
    16. 47:01How to build trust between CEOs and CMOs
    17. 49:00Challenges of C-suite roles in startups
    18. 52:55Bundling strategies
    19. 57:17Lightning round
  • 04-23The ultimate guide to product-led sales | Elena Verna
    1. 00:00Elena’s background and what she’s doing now
    2. 07:13Product-led sales (PLS) vs. product-led growth (PLG)
    3. 12:47How sales solutions can be applied to enterprise-level problems
    4. 15:06Defining enterprise-level problems
    5. 17:51How product-led companies start with PLS
    6. 20:30When to add sales
    7. 22:36Two ways to get to PLS
    8. 24:27Why every sales-led-growth company needs to add PLG
    9. 26:50Two ways you can own revenue
    10. 28:37PQAs, PQs, PQLs, and MQLs
    11. 37:17How to get started adding PLS
    12. 42:01Metrics to identify PQAs
    13. 47:00Why sales should be carefully applied
    14. 49:07Systems, infrastructure, and tooling
    15. 50:59The people and resources required for PLS
    16. 53:42Why you should have a clear ROI for every new hire
    17. 55:05Why product needs to be accountable for monetization with PLS
    18. 59:57Revenue-based goals product teams should have
    19. 1:06:28Common pitfalls startups run into when implementing PLS
    20. 1:09:15Benchmarks and the amount of time needed for implementing enterprise solutions
    21. 1:12:04Using onboarding to profile users
    22. 1:13:08Will AI be the next sales movement?
  • 04-20An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast | Varun Parmar (CPO of Miro)
    1. 00:00Varun’s background
    2. 04:08How Miro operates as a cross-cultural product team
    3. 07:22How applying empathy helped Miro build Miro Talktrack
    4. 11:51What makes Miro stand out
    5. 17:08Miro’s AMPED structure
    6. 22:57The benefit of having product marketing as a part of the cross-functional team
    7. 25:24How competition affects growth and product strategy
    8. 31:43Why speed is so important and how to improve it
    9. 34:21How Miro ensures that their products meet quality standards
    10. 37:19How to remove blockers
    11. 47:22Miro’s product development process
    12. 53:34How OKRs work at Miro
    13. 55:55The product stack at Miro
    14. 1:01:20Big bets vs. maintenance and bug fixes at Miro
    15. 1:03:44The “three horizons” framework
    16. 1:04:30The importance of accountability
    17. 1:10:46How Miro got their first 1,000 users
    18. 1:12:33Other growth levers at Miro
    19. 1:15:53Adding a sales motion
    20. 1:18:08Miro AI, and new updates and enhancements coming soon
    21. 1:20:12Lightning round
  • 04-16How to make better decisions and build a joyful career | Ada Chen Rekhi (Notejoy, LinkedIn, SurveyMonkey)
    1. 00:00Ada’s background
    2. 03:17What a curiosity loop is and when to use one
    3. 11:39Using curiosity loops in your personal life
    4. 14:13How curiosity loops are like customer advisory councils
    5. 16:30A values exercise
    6. 25:30Ada’s “explore and exploit” framework
    7. 31:28When it’s time to leave your job
    8. 35:37Logo collecting and why you should optimize for your values instead
    9. 39:30What triggered Ada to reevaluate her career path
    10. 42:10Why most people don’t actually need a coach
    11. 44:59When coaching is valuable
    12. 47:20How to find the right coach
    13. 51:38Advice for women in Silicon Valley
    14. 1:00:08Eating your vegetables—why you need to power through things you find challenging
    15. 1:05:07Why you should write to crystallize knowledge, rather than for likes
    16. 1:06:54How to successfully build a company with your spouse
    17. 1:11:07Lightning round
  • 04-13How to build a cult-like brand | Laura Modi (Bobbie)
    1. 00:00Laura’s background
    2. 04:20What Laura worked on at Airbnb
    3. 06:22The director of hospitality role
    4. 07:08How supporting hosts led to growth at Airbnb
    5. 08:28Lessons from Airbnb around culture and storytelling that impact how Laura runs B
    6. 09:44How Laura builds a strong culture at Bobbie
    7. 11:45The risk she took in starting her own company
    8. 13:41Advice on taking risks
    9. 15:10What is Bobbie
    10. 17:15The scale of Bobbie
    11. 17:55The infant formula shortage crisis
    12. 19:49How the growth team pivoted to being the “slowth” team
    13. 23:23Lessons from the crisis
    14. 25:16Building a brand
    15. 31:12Branding internally
    16. 33:58The time the FDA shut Bobbie down over labeling
    17. 36:45How Laura balances her busy mom life with being a founder
    18. 40:17The power of naivete
    19. 44:03Why Laura hires optimistic doers
    20. 45:56Growing a DTC company
    21. 47:14How Bobbie leverages content, community, and commerce
    22. 49:42Bobbie’s pie chart of growth
    23. 50:43Emily Oster’s influence
    24. 52:40The importance of momentum and how to create it
    25. 54:15Lightning round
  • 04-09Product lessons from Waymo | Shweta Shrivastava (Waymo, Amazon, Cisco)
    1. 00:00Shweta’s background
    2. 03:47What Shweta and her team are responsible for at Waymo
    3. 05:30About the autonomous driving vehicle hardware, software, and simulation tools
    4. 08:14Differences in working at Waymo vs. a more traditional software company
    5. 11:02How Waymo builds trust with riders and the difference between driver assist and
    6. 13:57An example of how Waymo builds trust with riders
    7. 15:55The commercial, operational, and system behavior metrics Waymo uses
    8. 20:38What are L5 autonomous vehicles and why Shweta thinks L4 vehicles are good enoug
    9. 22:53How to keep investors enthusiastic when it’s a long-term investment
    10. 25:24Building successful teams and successful products
    11. 26:39Determining what you’re not building, especially before product-market-fit
    12. 27:49Why large companies need to disrupt their own models
    13. 29:33The most underrated product management skills
    14. 33:07Tips for getting promoted
    15. 35:19Where is Waymo and how to try it out
    16. 36:46Lightning round
  • 04-06Driving alignment and urgency within teams, work-life balance, and the changing PM landscape | Nikita Miller (The Knot, Trello)
    1. 00:00Nikita’s background
    2. 03:56How Nikita helped Trello develop enterprise features
    3. 09:41Trello vs. Jira
    4. 10:28Similarities and differences between building for users at The Knot vs. Trello
    5. 15:02Pro tips for Trello users
    6. 15:41Nikita’s roles and responsibilities framework
    7. 21:10Why scrum masters are disappearing and what shifts are happening on teams
    8. 21:56Why every team should have a data scientist embedded in it
    9. 23:27The proper cadence for the rules and responsibilities framework, and problems ar
    10. 25:27Outcomes and output
    11. 28:34The importance of urgency, and how to cultivate a sense of urgency
    12. 29:52How to determine if your team is moving quickly enough
    13. 31:03Prioritization between big bets and optimizations
    14. 31:29Questions Nikita asks to understand her team’s speed
    15. 33:30Changes in the field of product management
    16. 36:42Advice for people who want to get into product
    17. 38:40Why being a PM is hard, and thoughts on work-life balance
    18. 43:03How to manage remote teams and how to do successful, short, in-person meetups
    19. 47:59The importance of having overlapping work hours and onboarding in person
    20. 49:09The advantages of working in different cultures
    21. 52:58The question Nikita finds most useful
    22. 55:07Lightning round
  • 04-02The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
    1. 00:00Hila’s background
    2. 03:26The outcome of writing guest posts for Lenny’s Newsletter
    3. 05:12Why companies should have PLG and sales
    4. 07:58What PLG is and why it’s so popular
    5. 09:41Zoom, an example of a PLG company
    6. 11:24Common pitfalls in adding a PLG motion
    7. 16:06The spectrum of when PLG makes sense
    8. 20:04What you need to be successful in a product-led growth strategy
    9. 24:52The first step to adding a PLG motion
    10. 30:11What GitLab does and how the sales funnel and PLG funnel work there
    11. 34:07Mapping out the funnel
    12. 35:29Finding leverage and other next steps
    13. 38:24What an aha moment is and conducting an audit
    14. 47:30Activation and conversion
    15. 52:17Why you should start with activation, and who is doing it well
    16. 55:24Retention, the messy part of the funnel
    17. 1:00:34How Hila made an impact on retention at Acorns
    18. 1:03:03The two buckets of data
    19. 1:04:56Tools for implementing a PLG motion
    20. 1:08:47The importance of data
    21. 1:10:20Tips to get started, and why you need to have good data first
    22. 1:12:10How to do a data audit
    23. 1:15:04Building a PLG team
    24. 1:22:40The core growth squad
    25. 1:27:51Lightning round