PODCAST · Lenny's Podcast

2023 年 3 月节目

9 期 · 9 期带分节

  • 03-30Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub)
    1. 00:00Casey’s background
    2. 03:36What Casey is up to
    3. 05:24Why the CPO position is frequently short-lived
    4. 07:26What Casey learned in his role as CPO of Eventbrite
    5. 10:15The “zero interest rate phenomenon” product manager
    6. 12:17Advice for thinking outside common frameworks
    7. 18:35When to bring in research
    8. 21:16What Whatnot does
    9. 21:59Casey’s approach to interviewing PMs
    10. 23:29Red flags in interview responses
    11. 24:27The future of product management with AI
    12. 27:47Founder intuition vs. team expertise
    13. 33:33How to influence founders
    14. 37:17Adding the delivery driver app at Grubhub
    15. 40:00Network effects
    16. 43:10Why Zillow is a sticky product
    17. 44:05How Grubhub’s network effect got taken over by DoorDash and Uber Eats
    18. 51:47Don’t underestimate the competition
    19. 54:43SaaS adding marketplace and vice versa
    20. 01:02:30Defining marketplaces
    21. 1:03:34What Substack is nailing
    22. 1:05:43Tips for B2C subscription startups
    23. 1:13:15Lightning round
  • 03-26Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)
    1. 00:00Kevin’s background
    2. 05:00How Gojek got started and the current scale
    3. 08:35Some of the services that Gojek currently offers or has offered
    4. 09:37Kevin’s thoughts on super-apps
    5. 15:36The importance of brand
    6. 23:08How to create branding with consistency across copy and design
    7. 26:53Challenges Gojek had in the early days that required scrappiness
    8. 33:03Why Kevin doesn’t believe in moats as a durable solution, and the value of doing
    9. 37:30How Gojek hired private security to keep their drivers safe
    10. 39:38The value of founders doing and understanding multiple roles within the company
    11. 44:12How Kevin’s failed finance career led him to take a bet on building tech in Indo
    12. 47:30Tips on building a tech company outside of Silicon Valley
    13. 52:09What the market is like in Indonesia
    14. 55:42What’s next for Kevin
    15. 57:41Lightning round
  • 03-23Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
    1. 00:00Lulu’s background
    2. 04:36What helps an idea spread
    3. 06:17Mitt Romney’s “binders full of women”
    4. 07:19Advice for coming up with contagious phrasing
    5. 08:36Lulu’s esoteric reference that left her Twitter followers confused
    6. 11:08The importance of taking risks, and Lulu’s thread on standing for free speech
    7. 12:53An example of another sticky phrase
    8. 14:40The cultural erogenous zones framework
    9. 16:08How Kamala Harris made people care about education
    10. 17:29How to get attention as the underdog
    11. 20:25How Substack used the concentric circles framework to spread information
    12. 21:32Understanding the layers in those concentric circles
    13. 25:44How to get started figuring out your concentric circles
    14. 27:03An example of aligning messaging with people’s values
    15. 28:19Lulu’s mathematical formula framework for comms for a purpose
    16. 28:54A physics-based framework for comms
    17. 35:56How Balaji Srinivasan used the concentric circles approach with his book The Net
    18. 39:46The importance of a super-specific audience
    19. 41:12Reasons your comms are failing
    20. 42:40Why you should focus on one direct communication channel at first
    21. 46:58Why not every founder needs to be on Twitter
    22. 48:02Who LinkedIn works better for
    23. 49:23Examples of messaging with a human voice and hopping on trends quickly
    24. 51:11Reasons for direct comms
    25. 53:52How to get started setting up a direct channel
    26. 56:09Why consistent, good content is better than trying to go viral
    27. 59:28Lightning round
  • 03-19Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
    1. 00:00Josh’s background
    2. 03:56Arc and the metrics they use to track growth
    3. 04:42Arc’s retention numbers
    4. 08:22Josh’s product-building philosophy and why he believes in optimizing for feeling
    5. 18:57How The Browser Company’s values create a culture that allows them to ship so qu
    6. 22:46The “Notes on Roadtrips” doc about values
    7. 27:48How Josh is able to hire such amazing talent
    8. 37:29The good and bad of building in public
    9. 45:16Some of the odd teams at The Browser Company and why Josh calls it a prototype-d
    10. 46:01The membership team
    11. 48:07The storytelling team
    12. 52:00Why The Browser Company doesn’t have traditional PMs
    13. 54:07A case for adding PMs
    14. 57:32The role of data, even in a company that optimizes for feelings
    15. 58:30Airbnb’s Snow White project
    16. 1:02:14How impactful moments in Josh’s life influenced values at The Browser Company
    17. 1:03:08How the film General Magic has inspired Josh
    18. 1:04:32The value of novel names
    19. 1:06:50Why The Browser Company’s approach works for Arc
    20. 1:12:47Why you need to nail latency and why Josh loves Tupl
    21. 1:14:33The shift to cloud computing and the ultimate vision at The Browser Company
    22. 1:23:15Lightning round
  • 03-16The ultimate guide to OKRs | Christina Wodtke (Stanford)
    1. 00:00Christina’s background
    2. 04:54How Christina uses OKRs to manage her personal life
    3. 07:42The purpose of OKRs
    4. 16:15Mission, vision, roadmaps, and OKRs
    5. 20:57How strategy ties in
    6. 22:39Why OKRs should be kept simple, and the ideal way to express key results
    7. 23:45The importance of customer satisfaction and why you need a qualitative researche
    8. 24:58Common mistakes people make when writing OKRs
    9. 26:14An example of writing OKRs for an online magazine about interior design
    10. 29:28The importance of repetition
    11. 33:17The 5 whys
    12. 36:40Why you should start OKRs with your best multi-disciplinary team
    13. 38:44Christina’s book, Radical Focus
    14. 40:26The importance of storytelling and drawing (even badly!)
    15. 43:21Tips to become a better storyteller
    16. 44:29Using the Minto method for storytelling
    17. 46:02The cadence of OKRs and the importance of celebrations
    18. 51:09A different kind of approval process to get OKRs done more efficiently
    19. 53:01Why the focus on learning is more important than grading
    20. 54:29Why you should set ambitious goals
    21. 57:47Where to start
    22. 1:00:48The overemphasis of UX in product management education and the importance of bus
    23. 1:03:01Advice for people seeking a career in product management
    24. 1:05:44Lightning round
  • 03-12Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi
    1. 00:00Sriram and Aarthi’s backgrounds
    2. 04:16How Sriram and Aarthi got Elon Musk on their podcast
    3. 08:47Reflections on Clubhouse and other social networks
    4. 14:14Why Aarthi and Sriram are optimistic about tech
    5. 25:53Why you should put yourself out there and build your personal brand
    6. 27:09Why you should build a network with authentic relationships, and how to do it
    7. 28:56Sriram’s curated communities
    8. 31:20What you need to get right when starting a community
    9. 38:35Why everyone who wants to should create content
    10. 44:22Why you shouldn’t try to project expertise when you’re still learning
    11. 47:54Dealing with impostor syndrome, and why you should lean into your strengths
    12. 54:01Transitioning to a role of authority
    13. 57:30What Sriram learned about effective management from Mark Zuckerberg
    14. 1:01:20The biggest failure Aarthi had, and why you shouldn’t fall for fads
    15. 1:02:08Sriram’s lesson from building mobile
    16. 1:09:21Why Sriram hates the Jobs to Be Done framework
    17. 1:18:06Advice for immigrants
  • 03-09Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
    1. 00:00Laura’s background
    2. 04:15How to carve your own career path, and an example from Bandwidth
    3. 05:50Laura’s career growth framework
    4. 10:18The value of customer insights
    5. 12:25The “voice of the customer” report
    6. 16:14Leaning into your strengths
    7. 18:16The experiment that shifted the way Laura thinks about friction
    8. 20:20Questions that improved Twilio’s onboarding and conversion rate
    9. 28:53Thinking about the psyche of your users
    10. 31:26The hot dog analogy for burying “scary stuff”
    11. 33:58Why it’s better to be iterative and why experiments fail
    12. 36:21Saving money by validating fast
    13. 41:58Where the best ideas come from
    14. 49:51Experimentation lessons
    15. 52:54The amount of time a growth team needs to be successful
    16. 54:43The big change at Twilio that led to tens of millions of dollars
    17. 58:41The need for both PLG and enterprise, and how Amplitude plans to tap into PLG
    18. 1:05:42What it’s like to serve developers
    19. 1:11:16Lightning round
  • 03-05Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe)
    1. 00:00Claire’s background
    2. 04:47How writing Scaling People helped Claire crystallize learnings
    3. 07:58How she got started writing her book
    4. 11:11Advice that changed the way she operates
    5. 15:18The lack of job titles at Stripe
    6. 19:01Scaling your organizational structure
    7. 23:46What founders need to think about in the early days
    8. 26:38Personal operating principles
    9. 29:04How to crystallize your own values to gain self-awareness
    10. 34:29Advice for saying uncomfortable things
    11. 37:12Being an explorer, not a lecturer
    12. 43:57Come back to the operating system
    13. 47:17Organizational structure using Claire’s house metaphor
    14. 50:50Why some chaos is normal
    15. 52:45Founding documents you need
    16. 58:30The components of a company’s operating system
    17. 1:01:31Finding the right cadence
    18. 1:04:48COOs and which types of businesses need them
    19. 1:11:30Advice on scaling quickly
    20. 1:13:56The importance of internal communications
    21. 1:16:03Running effective meetings
    22. 1:17:17Advice for aligning and making decisions as a manager
  • 03-02Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb)
    1. 00:00Gustaf’s background
    2. 04:15What made Airbnb so special
    3. 07:21How culture interviews and hiring founders contributed to Airbnb’s success
    4. 10:31Motivations for starting companies
    5. 13:17Why Gustaf helps founders understand their motivations
    6. 14:13Reasons you should not start a company
    7. 16:03The magic that happens at YC office hours
    8. 20:45Why founders in coworking spaces should schedule time to talk
    9. 21:36Questions Gustaf asks founders
    10. 22:26Common reasons startups fail
    11. 26:23Getting over the fear of rejection
    12. 27:57The importance of solving for pain points and why you should watch users
    13. 34:21The value of having a technical co-founder
    14. 37:42How founders without technical expertise have succeeded
    15. 40:46Attributes of the most successful founders
    16. 44:57Why it’s hard to predict success and how YC advises against failures
    17. 46:59Indications of potential for success
    18. 50:03Speed vs. quality
    19. 51:11Confidence vs. humility
    20. 52:48Execution and tactics vs. strategy
    21. 54:36Autocratic vs. collaborative-driven founders
    22. 56:27Why you should focus on product first
    23. 59:03The economic incentive for investing in climate tech
    24. 1:02:16The clean-tech bubble of 2008
    25. 1:04:59Why you don’t need to be super-scientific to work in climate tech
    26. 1:06:51Areas of climate tech and promising companies
    27. 1:12:27What’s going well in the climate-change space
    28. 1:16:49Lightning round