- 02-26Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO)62 分钟
- 00:00Annie’s background
- 03:50How to send a Calendly invite without feeling awkward
- 06:04How to transition to product work from a non-technical career
- 09:53APM programs
- 10:52The characteristics of internal-transfer PMs
- 13:26How Calendly structures product teams
- 14:57Why Annie hired a Head of Design
- 16:58How Calendly structures product teams
- 19:07OKRs at Calendly
- 21:02Changes made at Calendly to improve execution and shipping
- 22:45The challenges with narrowing Calendly’s customer base and adding sales
- 25:21Where 70% of new Calendly users come from
- 26:17The transition from PLG to sales
- 29:23How to build a great relationship with your sales team
- 31:52Planning and prioritization at Calendly
- 38:14Strategy documents at Calendly
- 39:39Calendly’s product stack
- 40:21How Calendly got their first 1,000 users
- 43:36The surprising new growth levers at Calendly
- 46:05Fun traditions
- 48:43“Focus wisely” and other aspects of Calendly’s culture
- 52:07Learnings from Box and Glassdoor
- 54:57The Skip Community
- 58:10Lightning round
- 02-23An inside look at how CNN builds product | Upasna Gautam58 分钟
- 00:00Upasna’s background
- 03:13How Upasna’s meditation background helps her thrive in the chaotic world of prod
- 08:55How PMs at CNN build in buffer time and create backup plans when breaking news h
- 10:26How the product team works with editorial staff and journalists at CNN
- 15:22The product org structure at CNN Digital
- 19:02OKRs at CNN
- 20:10How CNN’s product teams do long-term planning
- 21:37Why Upasna involves the tech lead in all product discovery/product review meetin
- 23:51How to boost morale with remote teams
- 27:39Balancing maintenance with building new stuff
- 29:21The time CNN.com went down in 2020 and the new platform saved the day
- 31:21How the product team rehearses breaking news
- 34:22The superpowers Upasna and her team have cultivated
- 35:50Why meditation and honing your communication skills help you excel as a PM
- 42:01How to get started on the path of meditation
- 44:39The work News Product Alliance is doing and how to get involved
- 51:54Lightning round
- 02-1910 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)74 分钟
- 00:00Patrick’s background
- 05:12Building a team
- 07:38How ProfitWell handled a conflict using their guiding principle, the most charit
- 10:41Why new hires need to fit in with the company culture
- 12:19The bootstrapping vs. funding debate
- 13:38When founders should think about raising funds
- 18:08When and how companies should make pricing changes to their products or services
- 23:46Strategic retention and tactical retention, and why the latter is often missed
- 28:48Why people don’t want to pay for a SaaS analytics tool
- 29:56The importance of mission metrics for shipping
- 34:42First-principle thinking, the “5 whys,” and Patrick’s alternative approach
- 40:21The importance of frequent customer research
- 43:15Simple strategies for doing customer research
- 46:13Understanding your competitors
- 51:06Why veterans make great hires
- 54:08Why local strategies are more effective for some companies
- 59:21Why the middle of the funnel is the biggest opportunity
- 1:04:54Lightning round
- 02-16Understanding the role of product ops | Christine Itwaru (Pendo)67 分钟
- 00:00Christine’s background
- 02:34How working with Ben Williams led Christine to Lenny’s Podcast
- 05:02The role of product ops in product management
- 07:31How 2019 became “the summer of product ops”
- 11:19The different ways product ops can assist product teams
- 15:50How Pendo used product ops to bring teams together and share data
- 18:15Where user research fits in
- 22:39How product ops are being utilized—and not exclusively in B2B companies
- 24:47How to convince a product leader that you need product ops
- 27:41Why customer experience is the core of a PM’s role
- 29:47Who is doing the work of the product ops person before that role is created
- 31:37Christine’s response to Casey Winters’s take on ops teams
- 37:40Signs your company could benefit from a product ops team
- 30:56How a lack of transparency led to Pendo adding product ops
- 46:11The line between product ops and product marketing
- 47:30Who might be a good fit for a product ops role
- 53:39Red flags for product ops roles (that apply to any role)
- 54:08How product teams are structured at Pendo
- 57:18Lightning round
- 02-12Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)64 分钟
- 00:00Lauryn’s background
- 03:48Lauryn’s spicy take on experimentation
- 06:44Why doing the right thing for customers should be the ultimate goal
- 08:54How Airtable rolled out Airtable Forms with A/B testing
- 11:38The importance of onboarding
- 13:15Airtable’s onboarding revamp and how it increased activation by 20%
- 16:57How Airtable’s guided onboarding wizard improved the user experience
- 18:00Why reducing reliance on tooltips can be a good idea for complicated products
- 20:06The importance of meeting users where they are
- 22:52How Airtable segmented users by learning styles
- 24:10Airtable’s activation metrics
- 27:22How the week-four multi-user collaboration metric was operationalized
- 30:45Other metrics Airtable used
- 34:34When Airtable changed their North Star metric
- 36:26How much time to give a North Star metric before pivoting
- 38:05Trials vs. freemium and what a reverse trial is
- 42:51How to have self-serve options when you’re not fully self-serve
- 46:04Onboarding experiences that aren’t very helpful
- 47:31How to help users understand features
- 48:42Why user education is more important than pushing premium features
- 50:03The role of guardrail metrics
- 51:40Lauryn’s PLG growth funnel framework
- 54:26How Lauryn’s framework helps teams communicate more clearly
- 55:57How Lauryn structured the growth team
- 57:53B2B growth as an emerging space
- 1:00:18Lightning round
- 02-09Leading with empathy | Keith Yandell (DoorDash, Uber)56 分钟
- 00:00Keith’s background
- 03:41The time Keith asked a potential hire if he was an a*****e
- 06:39DoorDash culture
- 08:40The WeDash program
- 13:16How Keith was able to lead so many different teams at DoorDash
- 16:08Hiring the best experts and then getting out of their way
- 18:21The “How to Work with Keith” document
- 21:52How and why Keith helps his employees land new jobs
- 27:22How he leverages empathy to unify board members
- 29:26The importance of assigning a decision maker and a time horizon for the decision
- 31:15One-on-ones with Keith, and the T3 B3 framework from Uber
- 33:12How to encourage constructive criticism from employees
- 34:49What it’s like to lead in tough times and why it can actually make your org stro
- 37:42How creating urgency compounds gains
- 39:11IPO day at DoorDash
- 40:20The characteristics of top founders
- 41:33How the pandemic impacted DoorDash
- 44:40Advice for new parents that is applicable in business
- 45:24The difficulty of gaining funding
- 46:58Advice for founders struggling with fundraising
- 48:02How Keith developed a strong relationship with the VP of Product and Design
- 50:27Building an effective BD team within a product company
- 52:36How to engage with legal teams
- 02-05AI and product management | Marily Nika (Meta, Google)48 分钟
- 00:00Marily’s background
- 03:20How Marily stays informed about the latest developments in AI
- 04:46What is overhyped and underhyped in AI right now
- 05:59How Marily uses ChatGPT for work
- 08:25Why product managers will be AI product managers in the future
- 11:16How to get started using AI
- 14:12When not to use AI
- 15:47How much data do you need for AI to work properly?
- 17:01When should companies develop their own AI tools?
- 18:35What an AI model is and how it is trained
- 21:25How Google demonstrated the ability of AI to translate a conversation in real ti
- 23:02Why AI will not replace PMs
- 23:48A case for learning to code
- 26:21Where to learn to code
- 27:40How to become a strong AI PM
- 29:25Challenges that AI PMs face
- 31:16Getting leadership on board with investing in AI
- 33:10How PMs will work with data scientists and AI
- 35:29Marily’s AI course
- 39:12AutoML and how a renewable-energy company used it to improve its turbine mainten
- 40:31How Marily built her course and the modifications she has made
- 42:53Why you should create your own course
- 44:08Lightning round
- 02-02How to foster innovation and big thinking | Eeke de Milliano (Retool, Stripe)63 分钟
- 00:00Eeke’s background
- 03:36Eeke’s time at Stripe
- 08:58Why Stripe didn’t add PMs until hitting around 100 employees
- 11:03Why being a PM is not for everyone
- 12:22Stripe’s internal culture guide
- 17:36Stripe’s operating principles
- 20:52Why isn’t every team innovative?
- 23:21Retool’s “crazy ideas” list
- 27:27How to cultivate a failure-safe space
- 28:47Fostering risk-taking and innovation
- 32:03The three products Retool launched this year
- 35:06How Retool was able to launch several products at once
- 38:00The amount of process needed through different stages of growth
- 45:37Why you should build products for your “best users”
- 47:34Build the scooter, not the axle (why you should make something simple but functi
- 48:37The 70-20-10 framework for investing resources and time
- 49:57Finding time for maintenance and bug fixes
- 50:59How Retool’s PMs keep close to customers
- 53:29Building product in a sales-led org vs. product-led growth
- 56:10The product talent portfolio: how to build diverse, balanced teams
- 58:43Lightning round