- 01-29Lessons from Airtable’s unconventional growth strategy | Zoelle Egner74 分钟
- 00:00How VaccinateCA helped bridge a gap in infrastructure
- 05:00Zoelle’s lessons from her time at VaccinateCA
- 18:04How Zoelle broke into the tech industry
- 19:01Flocking patterns
- 24:21What Block Party does
- 24:32Zoelle’s storytelling
- 29:15Tactics for punching above your weight as a small startup
- 31:30The importance of having a highly detail-oriented person on staff
- 33:33Why Airtable used billboards
- 36:43Growth and marketing strategies at Airtable
- 42:29Using data provided by your customers to build features that help future custome
- 50:59Why customer success and marketing should be one team
- 52:56Things to avoid in marketing
- 58:04The power of templates
- 1:00:58Why Airtable did not prioritize templates for top-of-funnel revenue
- 1:02:04Why just getting PR to “get PR” is not a good strategy
- 1:04:57The importance of getting customer feedback and investing in customer success
- 1:05:51Simple strategies for getting customer feedback
- 1:07:53Lightning round
- 01-26An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)46 分钟
- 00:00Vijay’s background
- 04:07How Vijay learned to be more open-minded to new ideas
- 06:26Mixpanel’s journey
- 12:40When to optimize for speed
- 13:49The feature phase vs. the design phase
- 17:02The importance of not losing focus on your core product
- 19:52How Mixpanel organizes teams around buckets of problems
- 20:43Mixpanel’s most recent six-month time horizon planning cycle
- 25:08The RICE framework for prioritization (and when to ignore the C and E)
- 26:31The problem with estimations, and why Basecamp suggests using a six-week time bo
- 30:04How Mixpanel keeps product teams and engineers connected to customers via Slack
- 33:21SaaS tools Mixpanel’s teams use
- 34:54The biggest product analytics mistakes
- 37:34The present and future of analytics
- 41:05How adopting a product mindset has helped Vijay grow his career
- 41:47Lightning round
- 01-19Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)81 分钟
- 00:00Ravi’s background
- 04:24Why Ravi left Tinder, and what he’s been up to recently
- 08:05Differences between working at an established tech company vs. a startup
- 12:45Why founders should network with “early-stage” folks
- 14:29Why you need to do some research and relationship-building before starting your
- 17:49What the product strategy stack is and how to use it
- 22:08Mission vs. vision
- 23:37How Ravi developed his strategy framework at Tripadvisor
- 26:43Why PMs should understand design, UX, and UI
- 28:20Examples of the product strategy stack in action
- 32:42Why Tinder resisted adding filters
- 34:10Monetization features at Tinder and the “whales” who spend the most
- 38:18How customer feedback led to new features at Tinder
- 42:28Why goals come after roadmap in Ravi’s framework
- 44:30Tripadvisor’s strategy for increasing bookings
- 47:25How to set goals that drive outcomes
- 50:24The four buckets of the frontier of understanding
- 51:38Different methods for trying to hit goals
- 53:08Understanding why you hit or missed your goal
- 54:34The product management competencies framework
- 1:02:08The exponential feedback framework
- 1:04:25Why you should ask for feedback—and graciously accept it
- 1:06:05How to determine the right amount of leadership your team needs
- 1:09:40What selective micro-management is
- 1:12:25How Outpace uses AI to assist in coaching
- 1:15:24Lightning round
- 01-15What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)101 分钟
- 00:00What is a product evangelist? John’s unique role at Amplitude
- 05:50John’s reflections and feelings on leaving Amplitude
- 17:28What John’s doing next
- 18:52John’s newsletter: The Beautiful Mess
- 27:49What do the top 1% of product teams have in common?
- 40:08Different ways companies are successful, and why anyone can improve
- 45:55Investing in people vs. investing in processes
- 48:49The importance of culture and values
- 49:59Global company cultures: the individualist vs. the collectivist
- 55:55Why it’s hard to make changes in large companies
- 58:49How to view frameworks
- 1:01:02The spectrum of performance in big and small companies
- 1:05:27Examples of high-performing people who work outside of Silicon Valley
- 1:09:02The skill of product management
- 1:11:35The value of learning a bit about everything
- 1:13:46Why do people often underestimate the loops available at their company
- 1:16:20Chronic vs. acute issues at companies
- 1:18:07Unpacking the skills behind product sense and product mindset
- 1:20:44A place for people without the traditional meritocracy mindset
- 1:22:38John’s writing process and what he plans on writing about next
- 1:27:52How to use ChatGPT for learning and levity
- 1:31:56Lightning Round
- 01-12How to price your product | Naomi Ionita (Menlo Ventures)53 分钟
- 00:00Naomi’s background
- 06:21Why Evernote wasn’t able to leverage the kind of growth that Notion did
- 08:06What founders get wrong when it comes to monetization
- 12:34Which features to include in a freemium product
- 13:22Day one vs. day one-hundred premium features
- 15:35Matching price to value for optimal segmentation
- 18:50When pricing should be revisited
- 19:38How to determine price, and why it’s a good idea to have a cross-functional pric
- 23:06How to restructure pricing holistically
- 25:58How Envoy learned that they were undercharging
- 28:39The importance of experimentation
- 32:19How to balance growth with revenue
- 35:12What is the modern data stack?
- 36:45The modern growth stack
- 42:22The importance of experimentation in the growth stack
- 42:59Platforms for billing and monetization
- 46:13Why a hybrid model of pricing tends to be most used in SaaS companies
- 49:01Leveraging AI
- 49:52Lightning round
- 01-08An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)69 分钟
- 00:00Yuhki’s background
- 09:05What Yuhki learned from being on a design team
- 10:29Why managing designers is more difficult than managing product teams
- 12:20Why storytelling is important for product managers
- 16:35How to improve your storytelling skills
- 18:51Why PMs need to know the “why” of the product they are managing
- 22:34The importance of developing a community and strong customer relationships
- 26:13How to use different types of feedback
- 28:11Working with Dylan Field
- 32:44Testing at Figma and the branching emerging feature
- 34:54Why your entire company should be using your product
- 36:50The importance of having personal accountability
- 38:48Why Yuhki likes to stay out of the way of engineers fixing their own bugs
- 40:50Yuhki’s thoughts on OKRs and how they are used at Figma
- 48:40Figma’s interview process
- 51:45How Figma’s sales team works by creating human connections and empowering design
- 54:57How Figma built community and created organic growth
- 56:36Advice for founders
- 58:57The potential acquisition by Adobe and the future possibilities for Figma
- 1:01:42Closing thoughts
- 1:03:44Lightning round
- 01-05Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack)70 分钟
- 00:00Jules’s background
- 06:07Two paths to becoming a product manager
- 07:20How Jules became the first growth PM at Slack
- 09:03Black Product Managers Network and Codepath.org
- 12:05The most important skills to refine as a PM: IQ skills and EQ skills
- 14:48How to improve your interview skills
- 18:50Why interviewing is more difficult for underrepresented people
- 20:39EQ skills: what are they and how to improve them
- 22:44The EQ skills Jules has had to develop over the course of his career
- 24:27The importance of having a mentor or coach for self-reflection
- 26:09How cultivating self-awareness helped Jules improve his communication
- 30:13Strategies for learning new skills
- 35:32Improving strategy, execution, and product sense
- 37:00How identifying best practices can help you improve skills
- 40:22Communicating clearly and asking for feedback
- 42:38Methods Jules uses to improve skills
- 45:31How to approach asking for feedback
- 47:46Why it’s harder to get honest feedback on EQ skills
- 50:56The importance of understanding your strengths and weaknesses and leaning into t
- 55:18Jules’s most impactful mentors
- 56:14The qualities to look for in a good mentor and how to approach them
- 1:02:15How to foster the best relationship with your mentor
- 1:06:51Lightning round