PODCAST · Lenny's Podcast

2022 年 12 月节目

7 期 · 7 期带分节

  • 12-29Countdown of the top 10 episodes of the year
    1. 00:00About this episode
    2. 02:46April Dunford on positioning your product
    3. 07:16Crystal Widjaja on why most analytics efforts fail
    4. 11:42Julie Zhuo on overcoming imposter syndrome
    5. 19:14Shishir Mehrotra’s favorite interview question
    6. 23:27Shishir Mehrotra’s PSHE career growth framework
    7. 27:10Kristen Berman on using behavioral science to improve your product
    8. 33:29Elena Verna on why retention is so important
    9. 36:31Elena Verna on what to put into your freemium product
    10. 37:57Ethan Smith on how people often under-resource SEO
    11. 38:46Ethan Smith on when it’s time to invest in SEO
    12. 42:41Shreyas Doshi’s LNO Framework
    13. 50:12Marty Cagan on why big companies are often bad at product
    14. 51:46Marty Cagan’s four steps to being a good product manager
    15. 53:48Matt Mochary on the power of small teams
    16. 57:17Matt Mochary’s advice for making hard conversations easier
    17. 59:05Other episodes that left a lasting impact
    18. 59:40Thank you for joining me (Lenny) on this incredible journey
  • 12-18Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
    1. 00:00Chris’s background
    2. 03:25Lesson’s from Wealthfront
    3. 09:25Why storytelling and communication are every bit as important as the product
    4. 11:04Why you need to understand the user’s experience and keep up with what others ar
    5. 14:56Why you should focus on overall impact, not just doing what your boss wants
    6. 17:39Why Chris likes working on big, crazy ideas
    7. 19:10The early days of Chris’s All the Hacks podcast
    8. 21:34The pros and cons of starting a podcast
    9. 24:19The time required to produce an episode
    10. 27:09How Lenny started his podcast
    11. 28:29Launch lessons and how Apple rankings work
    12. 30:49Why you need to create authentic content
    13. 32:57Be one person’s favorite podcast
    14. 35:01How Chris ideated and titled All the Hacks
    15. 40:09How to get started and get your first subscribers
    16. 43:52How Gary Vaynerchuk used Twitter to establish authority
    17. 45:07How to take advantage of platforms with built-in growth engines
    18. 47:42The power of in-person interviews
    19. 48:57How to pitch to other podcasts
    20. 51:27Equipment and products for producing podcasts
    21. 57:36How many downloads it takes in order to be taken seriously
    22. 1:01:28Using Overcast as a growth lever
    23. 1:09:02Lightning round
  • 12-15Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
    1. 00:00How Pete met Lenny
    2. 05:05Pete’s background
    3. 07:20Modern sales vs. old-school sales
    4. 09:17What is founder-led sales, and why is it so important?
    5. 14:58When to hire your first salesperson
    6. 18:20Why you should keep your in-person events to around 10 people
    7. 19:34What a sales motion is and why it needs to be updated regularly
    8. 20:55What are the leading indicators of success?
    9. 23:54Why founders don’t need to be rock stars at sales
    10. 28:28Sales mindset changes—the number-one tip to improve your sales
    11. 33:30How modern sales should focus on helping customers solve problems
    12. 36:00A few tips to help you get better at sales
    13. 36:40ICP and personas
    14. 39:14Why you should hire junior sales staff in the early stages
    15. 45:40Signs your new hires aren’t a good fit
    16. 47:38The importance of using metrics for success
    17. 49:33Month-by-month expectations for sales hires
    18. 51:19Why work from home is bad for junior salespeople
    19. 54:19Why you shouldn’t be afraid of sales
    20. 55:19Lightning round
  • 12-11How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
    1. 00:00Camille’s background
    2. 05:43What it was like working with Elon Musk
    3. 07:38Working at Notion in the early days
    4. 12:16What is community-led growth?
    5. 15:48How Notion measured the impact of marketing efforts
    6. 16:35The most successful community efforts at Notion
    7. 18:24Why metrics aren’t always necessary for community growth
    8. 19:52When it makes sense to invest in community-led growth
    9. 21:34How creators make money using Notion
    10. 23:12The Ambassador Program and Champions Program at Notion
    11. 27:20Why founders should consider investing in community and delay monetizing some fe
    12. 31:03Companies that have done well in building community
    13. 32:54How to determine the level of community engagement appropriate for your company
    14. 34:00Using Camille’s 2x2 grid to implement community
    15. 36:42How to launch an ambassador program
    16. 41:22Advice for founders who want to build community
    17. 47:17How Lenny got his first 500 newsletter subscribers
    18. 48:58Examples of Camille’s most impactful content marketing
    19. 51:20Content-market fit: how to determine the needs of your reader
    20. 53:37Content categories and the time it takes to create top-notch content
    21. 57:02The future of comms and how the press helped Notion grow
    22. 1:01:35Lightning round
  • 12-08The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
    1. 03:24Madhavan’s background
    2. 06:29How Madhavan got into pricing and monetization
    3. 08:02) Why he wrote Monetizing Innovation
    4. 09:43Why pricing is a cross-functional discipline, but ultimately a function of produ
    5. 11:27What “willingness to pay” is, and why founders need to have conversations about
    6. 15:23How Porsche built their SUV around customer feedback and willingness to pay
    7. 18:46How testing helped a marketplace company avoid building something customers don’
    8. 23:50Several methods to use to learn willingness to pay
    9. 33:38When and how the willingness-to-pay conversations happen
    10. 37:08How many customers you should be talking to
    11. 38:13When to revisit pricing
    12. 39:20Segmentation strategies
    13. 42:42Why you need to act differently to your segments that have different needs
    14. 44:33When to think about segmentation
    15. 47:49Examples of segmentation done well
    16. 52:24The importance of dynamic segmentation
    17. 53:19The three pricing strategies: maximizing, penetrating, and skimming
    18. 55:49How to use bundling and packaging to unlock segmentation
    19. 59:50Why how you charge is more important than how much
    20. 1:03:30Subscription vs. usage
    21. 1:07:40Pricing options and structures
    22. 1:10:22How to run tests to see which pricing model works best
    23. 1:12:06Focusing on benefits vs. features
    24. 1:16:13What behavioral pricing is and why it’s important
    25. 1:20:54Tactics for behavioral pricing
    26. 1:26:33Determining pricing thresholds
    27. 1:28:23Tips for pricing in a depressed market
    28. 1:32:50Madhavan’s new book
  • 12-04How to hit revenue targets in a recession | Sahil Mansuri (Bravado)
    1. 04:19Sahil’s background
    2. 08:26What is Bravado?
    3. 10:27How to shift your sales strategy to meet the market
    4. 12:00How to set a conservative plan that still allows you to lean in when growth is p
    5. 19:06Why the downturn in tech may not be over anytime soon
    6. 21:34How Bravado gets its data from users and creates global benchmarks
    7. 23:04Why SAAS has an outdated comp structure
    8. 33:23Why companies are resistant to restructuring comp plans
    9. 37:18The problem with hypergrowth in today’s market
    10. 41:18Why it’s time to shift into a retention-based strategy
    11. 43:28Why your best sales staff should transition to post-sales for customer retention
    12. 51:20What are warm intros, and how can existing customers help you get new ones?
    13. 59:30How Sahil was able to get Facebook’s account at Glassdoor
    14. 1:08:08Why CEOs are actually salespeople
    15. 1:12:50How to survive a downturn
    16. 1:19:44Lightning round
  • 12-01The ultimate guide to SEO | Ethan Smith (Graphite)
    1. 03:53Ethan’s background
    2. 07:53Why technical audits are the biggest myth in SEO
    3. 10:05When to invest in SEO
    4. 16:09Heuristics to determine if SEO is worth it
    5. 18:36The three buckets of SEO: programmatic, editorial, and technical
    6. 23:30The process for creating an SEO strategy
    7. 27:00Why you shouldn’t be too formulaic
    8. 28:33What is site engagement?
    9. 29:31Which pages need to be indexed
    10. 31:49Topics vs. keywords
    11. 36:33How to mine competitors’ sites for information
    12. 37:41Useful tools for developing your SEO strategy
    13. 40:14How long will it take to see results?
    14. 45:16Factors to consider when looking to hire an SEO person
    15. 47:33The functions of a programmatic SEO person
    16. 49:19How to do testing
    17. 54:06Editorial SEO strategy
    18. 57:14How to scale based on the size of the site
    19. 59:51Page types
    20. 1:01:53How to win in a topic category
    21. 1:03:12How to build solid hypotheses and test them
    22. 1:06:13How to deal with roadblocks and advocate for resources
    23. 1:08:54How topical and domain authority are determined
    24. 1:16:43The power of internal links
    25. 1:24:32Why AI is not usually useful for content creation
    26. 1:28:31Final tips for getting started with SEO