- 10-30Building Substack | Sachin Monga (Substack, Facebook)61 分钟
- 04:34Sachin’s background
- 07:11The evolution and structure of teams at Substack
- 10:11What it’s like working at a smaller company with a hands-on founder
- 12:07How to share in a founder’s vision
- 14:02Why the rate of change is the most challenging aspect of the job
- 16:37Why prioritization at Facebook worked differently than it does at Substack
- 20:03How Substack thinks about prioritizing for writers and readers
- 22:17Substack’s recommendation feature and how it came to be
- 27:13How recommendations have led to an increase of millions of subscribers
- 31:34Moving forward with network-driven discovery
- 32:17The “build with” principle and the product lab at Substack
- 35:02How Substack deals with negative press
- 36:45The writer experience at Substack
- 39:13The reader-focused experience on Substack
- 40:41Advice for writers
- 44:45Substack’s vision for making creation easier
- 46:39Common mistakes creators make, and how product improvements could help in some c
- 49:57Why you’re not too late to join the game
- 52:52Lightning round
- 10-27Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)56 分钟
- 04:04Barbra’s background
- 05:06Barbra’s startup
- 06:07Category creation vs. winning in existing categories
- 07:49What is an applicant tracking system, and why have they been problematic?
- 09:57What is a product category?
- 13:06Examples of product categories
- 14:05Greenhouse as an example of failed category creation
- 16:46How Miro successfully created a new category
- 18:37Utilizing user feedback
- 21:15The mechanics of category creation
- 21:22How to advocate for your new category with directory sites
- 25:53The middle ground between new and existing categories
- 29:37When is it time to rebrand?
- 38:51How to create a lasting, global brand
- 41:18How values inform brands
- 43:13Insights into developing company values
- 44:24The elements of a brand
- 46:37What is opinionated software?
- 47:57The benefits of opinionated software, and why Barbra’s software is opinionated
- 51:23Lightning round
- 10-23How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Zynga, Pixar)65 分钟
- 00:38Fareed’s background
- 03:55Lessons from Pixar
- 09:07What Fareed does at Reforge
- 11:57The scale of Reforge at this time
- 13:51Why it’s so difficult to become a better PM
- 18:03A PM pie chart—execution, generalizing your solutions, communication, and scalin
- 23:00How creating trust helped Fareed’s career grow
- 26:24How to gain trust by leveraging your curiosity and communication skills
- 33:50How to move from PM to Product Lead
- 36:43The manager death spiral and how to avoid it
- 40:43The four types of product work
- 44:13Moving from IC to product manager
- 47:15How to ask for the proper resources
- 50:00The trend of senior PMs diversifying into advising, teaching, and angel investin
- 57:20The downsides of being your own boss
- 01:00:45Advice for breaking into advising
- 10-20Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)67 分钟
- 00:40Adriel’s background
- 06:13What he does at Reddit X
- 07:27Reddit X’s avatar marketplace and NFTs
- 08:33Why R&D teams need to be a part of the core mission
- 11:12What it’s like to be the first black PM at Facebook
- 14:58How to foster diversity
- 19:40Being a PM at controversial companies, and how to evaluate criticism
- 28:25Adriel’s most stressful time at Lyft
- 30:35The importance of operational control and what it means
- 32:35Why there isn’t always an algorithmic solution to everything
- 37:47Thoughts on AI
- 42:42Growth hacking and algorithms at Facebook
- 48:18Cannonballs in growth—fundamental changes in the product for optimization
- 49:07Facebook’s “7 friends in 10 days” push
- 51:30What is a marginal user, and what can you learn from their experience?
- 56:06How to think about doing experiments
- 59:10Why organization and empathy are the most important skills
- 1:02:59Lightning round
- 10-16Building better product roadmaps | Janna Bastow (Mind the Product, ProdPad)54 分钟
- 01:10Janna’s background
- 05:28How the community evolved at Mind the Product
- 08:22The tricky logistics of putting together a conference
- 10:48Are conferences profitable?
- 13:00How Janna developed her storytelling and presentation skills
- 16:44How to fight performance anxiety
- 19:25Mistakes are humanizing—how to power through and deliver your presentation
- 22:11The limitations of traditional timeline roadmaps
- 25:00Janna’s Now/Next/Later framework
- 28:08How to work without the structure of dated timelines, and why soft launches are
- 32:57What great product teams are doing well
- 35:05The importance of retrospectives
- 36:45How to shift the culture at larger companies
- 39:43How ProdPad creates better product management practices
- 42:04How to learn the Now/Next/Later framework
- 46:59Geoffrey Moore’s product vision template
- 48:36Lessons for PMs interested in becoming founders
- 50:48Lightning round
- 10-13How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)66 分钟
- 00:18Adam’s background
- 06:16Lyft’s launch press release
- 09:56Adam’s newsletter and growth competency framework
- 10:34Myths and mistakes founders make
- 15:12The growth competency model
- 18:47Customer knowledge and user psychology
- 21:23Why strategy and communication are more advanced competencies
- 25:45Why to hire a junior-level growth executive and how to support them
- 31:20Why Adam skews toward internal hiring
- 33:25Generalists vs. specialists
- 35:59The importance of onboarding
- 41:49Opinionated defaults
- 45:03Balancing conversion and retention with successful onboarding
- 48:46Guidelines for redesigning onboarding
- 52:22The PMF criteria for candidates
- 57:57What Adam would have done differently at Imperfect Foods
- 10-09Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)64 分钟
- 00:43Dan’s background
- 04:01What is a growth model?
- 07:20The building blocks of a growth model for your own business
- 10:22The value in building your own model
- 11:12The importance of retention over growth
- 14:49Getting started building your model
- 19:18The growth model at Thumbtack
- 20:36The importance of the early user experience for retention
- 25:02Why is a marketplace a good business?
- 28:23Health metrics for marketplaces
- 33:47Supply and demand, and why you shouldn’t neglect demand
- 36:23The role of ROI equations and how to use them
- 39:16Why you should tread lightly when working with marketplaces
- 42:43Expanding marketplaces
- 46:50How marketplaces can add a SaaS offering, and why adding a marketplace to a SaaS
- 49:47When is there an opportunity to unbundle?
- 54:43B2B marketplaces
- 56:36What is fragmentation?
- 58:46The future of marketplaces
- 10-02Using behavioral science to improve your product | Kristen Berman (Irrational Labs)56 分钟
- 03:54What is Irrational Labs, and what do they do?
- 05:45What are behavioral economics and behavioral design?
- 06:50The fintech budgeting experiment
- 10:46What drives behavior change?
- 11:35Why increasing friction can sometimes increase conversion
- 13:51How to ask the right questions for user engagement
- 16:09How Kristen got her start in behavioral economics
- 18:10The 3B model of behavior change
- 20:37Cognitive barriers
- 22:02The importance of building products with immediate benefits to the user
- 24:20How exploitation can occur
- 26:45How to set customer-friendly incentives
- 29:15How Kristen reduced the sharing of misinformation on TikTok
- 31:58Tips for researching and solving problems
- 35:36The One Medical case study
- 38:31Rules of thumb for improving flow
- 41:46What is right-for-wrong?
- 47:00How to get started using behavioral design
- 49:33The Behavioral Design Bootcamp
- 52:01Lightning round!