- 09-29Customer-led growth | Georgiana Laudi (Forget The Funnel)67 分钟
- 04:33Georgiana’s background
- 07:03Why funnels are antiquated
- 08:52Better positioning and messaging to find the ideal customer
- 13:59How Gia was inspired by Airbnb’s storytelling
- 19:23How to analyze what’s successful and what to invest in
- 21:54The ideal customer to learn from
- 26:37How to choose which customer job to prioritize
- 32:21Value moments in the customer relationship
- 36:45Applying customer feedback
- 44:40Metrics for measuring the customer’s meaningful engagement
- 49:45What’s included in the messaging and positioning guidebook
- 51:15Tips for messaging
- 54:13Example of a customer job at SparkToro
- 55:58What is the Jobs to Be Done framework?
- 59:50Lightning round
- 1:04:18How Gia manages her time
- 09-25Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)59 分钟
- 03:42Julian’s background
- 04:46Why Julian hasn’t been tweeting frequently
- 07:43Advice for building a Twitter following
- 09:53The main reason Julian creates handbooks
- 11:33The difference between e-handbooks and newsletters
- 13:25What is product-led acquisition?
- 16:20The categories of product-led acquisition
- 22:31What is billboarding, and how can you take advantage of it?
- 25:56UGC—leveraging user-generated content for free advertising
- 29:33Strategies for retaining users
- 38:36How to keep novelty high in writing
- 45:50Julian’s framework for choosing writing topics
- 54:35The creativity faucet—how to unclog your pipes and get it going
- 09-18Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)70 分钟
- 09-15When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)70 分钟
- 09-11How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)71 分钟
- 03:44Emily’s background
- 06:08Hiring a marketing team
- 11:26Examples of fuel and engine in marketing
- 16:00What is a product marketer?
- 18:20Why you should start with a marketing generalist
- 20:30The difference between a growth person and a product person
- 23:57What to look for in a product marketer
- 26:58When to hire a marketing person
- 30:45The role of a brand marketer
- 33:24Marketing for PLG startups
- 36:22What is product-led growth?
- 39:23How to get product and marketing to collaborate
- 43:38What is the GACC framework?
- 47:58) How to know if your marketing team is effective
- 54:33Why founders need angel investors with functional expertise
- 1:00:23Lightning round
- 09-04The role of AI in product development | Ryan J. Salva (VP of Product at GitHub, Copilot)65 分钟
- 04:39Ryan’s background and how he became involved in development
- 10:46What is GitHub Copilot?
- 14:44How GitHub Copilot can be utilized for education
- 17:46How GitHub incorporated AI models with computer languages
- 27:24Project horizons: delegating tasks based on confidence levels
- 30:39How to put together a development team for “moonshots”
- 35:22When and how to transition your R&D team smoothly
- 38:28Dealing with ethical issues surrounding AI
- 44:40The future of AI in development
- 48:48Challenges with scaling Copilot
- 54:23Allocating your energy as products scale
- 58:17Lightning round
- 09-01How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)68 分钟