PODCAST · Lenny's Podcast

2022 年 7 月节目

8 期 · 7 期带分节

  • 07-31How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
    1. 00:00Crystal’s path to product
    2. 09:40How Crystal decided to join a risky startup
    3. 11:31Why haven't super apps emerged in the U.S.?
    4. 13:15What startups in the U.S. can learn from companies in Asia
    5. 16:35How to get intentionally scrappier in your organization
    6. 18:28How to get and utilize scrappy and small data sets
    7. 21:26How to increase retention
    8. 22:28What does and doesn't work in growth?
    9. 25:01The conversion rates Crytsal looks for to determine viability and success
    10. 28:03How founders should think about approaching growth
    11. 32:44Figuring out how to grow and the resources you have at your disposal
    12. 34:53Optimizing the funnel to make growth happen faster
    13. 37:40Crystal's biggest lessons on unlocking growth
    14. 40:07Why most analytics efforts fail and how to avoid failure
    15. 44:24Signs your organization is getting analytics wrong
    16. 46:17The best resources for figuring out how to do analytics right
    17. 47:05Crystal's recommendations for metric tracking stacks.
    18. 48:37How you should set up your growth team originally
    19. 51:38Integrating growth teams or separating them?
    20. 52:43Who should be the first growth hire?
    21. 53:55How to hire a great growth person for your organization
    22. 56:55How to help women and young girls get into STEM (a non-profit that you started)
    23. 1:02:07Where to reach Crystal
  • 07-28How to create a winning product strategy | Melissa Perri
    1. 00:00What to expect with guest Melissa Perri
    2. 02:57Melissa’s incredibly vast experience working with product manager’s
    3. 04:20Melissa’s current focus: training and education of PM’s
    4. 05:59The most common problems that product teams face
    5. 09:48When to hire your first CPO
    6. 14:27What to do before hiring a CPO
    7. 16:16When to bring an interim CPO consultant like Melissa
    8. 21:26Signs your team doesn’t have a strategy
    9. 22:59Identifying your vision, strategy and intentions as a company
    10. 27:48Signs you’re doing a bad job as a PM
    11. 30:30The process of defining strategic visions
    12. 33:28How to hone your craft as a PM
    13. 43:55Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creat
    14. 48:43How to avoid burnout
    15. 52:19Where to find Melissa
  • 07-24How to unlock your product leadership skills | Ken Norton, Ex-Google
  • 07-21How to sell your ideas and rise within your company | Casey Winters, Eventbrite
    1. 00:00What to expect in this episode with Casey Winters
    2. 03:23An overview of Casey’s career
    3. 06:18A look into the most-fulfilling and challenging roles Casey has energized
    4. 06:50Communicating upward
    5. 11:18How to derisk meetings
    6. 13:53Are you properly preparing for your meetings?
    7. 19:09Striving for perceived simplicity
    8. 24:22Justifying non-sexy product improvements
    9. 27:47Protecting what you’ve built vs continuously scaling
    10. 31:03The downfall of functional ops roles
    11. 35:21The CPO role: what it is and how to get there
    12. 40:44The spectrum of product people
    13. 45:11How to level up your skills
    14. 47:01New growth trends, tactics, and strategies
    15. 50:32Casey’s two stages of growth: kindle strategies and fire strategies
    16. 51:51Under appreciated growth strategies
    17. 54:02Where to find Casey
  • 07-18Nickey Skarstad (Airbnb, Etsy, Shopify, Duolingo) on translating vision into goals, operationalizing product quality, second-order decisions, brainstorming, influence, and much more
    1. 3:32An overview of Nickey’s career
    2. 7:39What she learned from building product at Airbnb
    3. 8:42How to maintain and operationalize product quality
    4. 9:44Metrics that help you maintain quality
    5. 20:08Which company has most informed her product development approach
    6. 21:57How to structure your product org
    7. 24:47Should you go GM vs. functional
    8. 27:18How you set vision, translate that into goals, and then execute on it
    9. 32:30Brainstorming advice
    10. 35:04How to use OKRs effectively
    11. 37:57How to get better at influence as a PM
    12. 41:23How to know if a decision is a one-way or two-way door
    13. 42:29Second-order decisions, and second-order thinking
    14. 46:35Operationalizing principles
    15. 47:17Getting your team on board with your strategy
    16. 49:39Designing a product review meeting
    17. 54:08Tips for working remotely as a PM
    18. 56:44Lightning round
  • 07-14Manik Gupta (ex-CPO Uber, Google Maps) on how to build consumer apps, why it’s useful to be optimistic about technology, creating inflections in your PM career, the changing CPO role, and more
    1. 3:55Patterns for career success
    2. 7:19Why it’s valuable to be optimistic about technology
    3. 13:54Challenges and mistakes through Manik’s career
    4. 17:28How you learn the most about yourself through challenges
    5. 20:25What Manik’s learned about building successful consumer apps
    6. 26:18The importance of company-product fit
    7. 30:02“The consumer stack”—what your company needs to have in place to build a success
    8. 36:22The path from PM to CPO
    9. 39:19Evolution of CPO role
    10. 44:40What leads to promotions in a PM career
    11. 47:58What creates inflections in one’s PM career
    12. 52:05How PMs shoot themselves in the foot
    13. 55:05What it’s like to work at Google vs. Uber vs. Microsoft
    14. 1:01:35What he wished he built into Google Maps
  • 07-11Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more
    1. 3:41Merci’s path to Head of Product and Growth at Slack
    2. 4:42What Merci learned from being a VC that helps her be a better founder
    3. 6:50How to tell a compelling story
    4. 9:43What most people don’t know about Slack
    5. 10:27Why Slack hasn’t created a consumer/social product
    6. 15:14How Slack innovated the PLG motion
    7. 17:14Slack’s early growth strategy
    8. 19:57Slack’s activation point
    9. 22:10Why it’s important to find connectors within a company
    10. 26:40Lessons from optimizing Slack’s onboarding flow
    11. 32:12Most common mistakes in going PLG
    12. 35:56Signs you can go PLG
    13. 38:10PLG vs. bottom-up
    14. 40:23Importance of day-zero value in your tool
    15. 42:17When to bring in your first salesperson
    16. 44:47How to hire amazing people
    17. 50:21Storytelling and Slack’s culture
    18. 51:04How and when to build a growth team
    19. 52:08How to build a more diverse team
  • 07-05Sanchan Saxena (VP of Product at Coinbase) on the inside story of how Airbnb made it through Covid; what he’s learned from Brian Chesky, Brian Armstrong, and Kevin Systrom; much more
    1. 3:50How Sanchan worked his way up to VP of Product at Coinbase
    2. 6:15Sanchan’s best advice to early-stage PMs
    3. 9:41What to look for in a company to join
    4. 12:09What Sanchan learned from Airbnb
    5. 16:40Behind the scenes of how Airbnb survived the Covid downturn when travel complete
    6. 21:49How Airbnb tactically planned in two-week cycles
    7. 25:00How to keep morale up during a disaster
    8. 29:00What Sanchan learned from Brian Chesky, Brian Armstrong, and Kevin Systrom
    9. 36:08How to know when to trust your gut vs. A/B testing
    10. 41:57How Coinbase makes decisions
    11. 46:30How teams use the RAPID decision-making process
    12. 47:00How to operate in an ambiguous industry like web3
    13. 49:00How to know if you should get into web3
    14. 51:46How to hire and close amazing candidates
    15. 54:40What to look for in product leaders
    16. 57:13Lightning round