PODCAST · Lenny's Podcast

2024 年 9 月节目

9 期 · 9 期带分节

  • 09-29How marketplaces win: Liquidity, growth levers, quality, and more | Benjamin Lauzier (Lyft, Thumbtack, Reforge)
    1. 00:00Ben’s background
    2. 02:24Defining a marketplace
    3. 07:52Challenges in building a marketplace
    4. 13:28Methods for growing supply
    5. 15:57Understanding marketplace liquidity
    6. 21:36Identifying product-market fit in marketplaces
    7. 24:10Evaluating marketplace business models
    8. 27:20Common pitfalls and failures in marketplaces
    9. 36:23Managed marketplaces and quality control
    10. 42:26Lyft’s rental car initiative
    11. 46:35Mentorship and ambassador programs
    12. 51:21Driver recruitment strategies
    13. 54:12Lyft vs. Uber: a strategic analysis
    14. 59:24Cultural differences in tech: Europe vs. U.S.
    15. 01:10:30Building a health advocacy platform
    16. 01:16:52Lightning round and final thoughts
  • 09-26Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua (Product at Glean, ex-Google and Slack)
    1. 00:00Tamar’s background
    2. 02:09Key advice for career success
    3. 06:54Understanding people and motivations
    4. 09:33The importance of impact
    5. 11:20Navigating company chaos
    6. 18:40Career planning: a different perspective
    7. 26:22Lessons from industry leaders
    8. 37:59Building stronger cross-functional relationships
    9. 42:00Streamlining OKR reviews with async methods
    10. 45:26Why you shouldn’t worry so much about making users unhappy
    11. 47:50The power of listening in leadership
    12. 52:34How to leverage AI so you don’t fall behind
    13. 01:06:39Closing thoughts and lightning round
  • 09-22Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Product Lead at Riverside)
    1. 00:00Tal’s background
    2. 02:24Choosing to stay an IC product manager
    3. 07:05The value of IC roles
    4. 08:31Compensation and career path
    5. 12:37Advice for companies on creating space for ICs
    6. 14:33Leveraging AI for productivity
    7. 22:44Build your personal PM productivity system
    8. 37:39Contrarian opinions and insights
    9. 44:32Book smart vs. street smart decision-making
    10. 51:51There’s no one right way to get things done
    11. 57:03Failure corner
    12. 01:19:04Lightning round
    13. 01:26:50Living through conflict
  • 09-19Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
    1. 00:00Eli’s background
    2. 02:10The impact of AI on SEO strategies
    3. 11:34Understanding search intent
    4. 15:30Real-world impact and structured vs. unstructured data
    5. 20:19Top-of-funnel vs mid-funnel SEO strategies
    6. 22:57Case studies
    7. 31:29Steps for getting started with SEO
    8. 35:20Examples of when not to focus on SEO
    9. 39:17Evaluating SEO investment
    10. 44:00Understanding the tradeoffs in marketing channels
    11. 46:23SEO conversion metrics and expectations
    12. 52:09Understanding the time horizon of SEO
    13. 59:37The role of AI in content creation
    14. 01:05:26AI overviews
    15. 01:07:40Brand building and SEO
    16. 01:09:51Programmatic vs. editorial SEO strategies
    17. 01:16:06Insights from the Google antitrust verdict
    18. 01:20:36Google’s dominance in search
    19. 01:23:52The future of SEO and user choice
    20. 01:26:28SEO myths debunked
    21. 01:36:58Forecasting SEO success
    22. 01:44:18The need for SEO expertise
    23. 01:46:26Lightning round and closing thoughts
  • 09-15The things engineers are desperate for PMs to understand | Camille Fournier (author of “The Manager’s Path,” ex-CTO at Rent the Runway)
    1. 00:00Camille’s background
    2. 02:17Common annoyances between PMs and engineers
    3. 07:09Avoiding the telephone game
    4. 08:05Hoarding ideas and over-engineering
    5. 09:55The importance of involving engineers in ideation
    6. 11:37The middle-person dilemma
    7. 14:21Rewriting systems: a big trap?
    8. 20:40Engineering leadership lessons
    9. 36:02Moving from IC to management
    10. 40:32One-on-one meetings
    11. 45:10Pushing beyond comfort zones
    12. 45:27Building a balanced work culture
    13. 48:01Effective time management strategies
    14. 54:15Advice for platform team success
    15. 01:02:42Platform team responsibilities
    16. 01:04:43When to form a platform team
    17. 01:07:02Thriving on a platform team
    18. 01:12:48AI corner
    19. 01:17:03Lightning round and final thoughts
  • 09-12Land your dream job in today’s market: negotiation tactics, job search councils, and more | Phyl Terry (Author, “Never Search Alone”)
    1. 00:00Phyl’s background
    2. 01:58The concept of job search councils
    3. 04:27The power of community in job searching
    4. 08:55The scale and structure of job search councils
    5. 12:27The impact of job search councils
    6. 20:19The concept of candidate-market fit
    7. 22:50Writing a Mnookin two-pager
    8. 24:37Conducting listening tours
    9. 30:12Creating a focused candidate-market fit
    10. 36:20Advice on finding the right stage of company for you
    11. 40:37Identifying your unique path
    12. 45:30Navigating tough job markets
    13. 49:07Playing to win
    14. 53:36Negotiation tactics for job offers
    15. 01:05:12The gratitude house exercise
    16. 01:10:48The power of asking for help
    17. 01:19:18How to ask for help
    18. 01:28:40Final thoughts and advice
    19. 01:38:21Lightning round
  • 09-08How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
    1. 00:00Introduction to Tomer Cohen and his role at LinkedIn
    2. 02:28The mantra “We might be wrong, but we are not confused”
    3. 06:45Clarity of thought and focus
    4. 13:03Setting ambitious goals and overdelivering
    5. 16:18Transforming LinkedIn’s feed: strategy and execution
    6. 22:03Running experiments at scale
    7. 26:24Goal setting and identifying opportunities
    8. 30:58AI’s role in LinkedIn’s evolution
    9. 35:38The AI-first mindset at LinkedIn
    10. 35:38Developing an AI-first mindset
    11. 44:49Letting go of your roadmaps and allowing room for exploration
    12. 49:12Career growth and personal insights
    13. 55:01Takeaways
    14. 56:39Lightning round and final thoughts
  • 09-05The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
    1. 00:00Sean’s background
    2. 02:18The Sean Ellis test explained
    3. 06:28The 40% rule
    4. 08:06Case study: improving product-market fit
    5. 12:34Understanding and leveraging customer feedback
    6. 16:50Challenges and nuances of product-market fit
    7. 22:22When to use the Sean Ellis Test
    8. 23:46When not to use the Sean Ellis Test and other caveats
    9. 27:13Defining your own threshold and how the Sean Ellis Test came about
    10. 36:13Tools for implementing the survey
    11. 37:30Transitioning from surveys to retention cohorts
    12. 39:13Nubank’s approach
    13. 40:18Case study: Superhuman’s strategy for increasing product-market fit
    14. 45:18Coining the term “growth hacking”
    15. 48:24How to approach growth
    16. 57:25Improving activation and onboarding
    17. 01:05:17Identifying effective growth channels
    18. 01:10:28The power of customer conversations
    19. 01:12:43Developing the Dropbox referral program
    20. 01:14:47The importance of word of mouth
    21. 01:15:23Freemium models and engagement
    22. 01:19:21Picking a North Star metric
    23. 01:24:30The evolution of growth strategies
    24. 01:27:12The ICE and RICE frameworks
    25. 01:30:11AI’s role in growth and experimentation
    26. 01:32:52Final thoughts and lightning round
  • 09-01Airbnb’s Vlad Loktev on embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” (Partner at Index Ventures, Airbnb GM/VP Product)
    1. 00:00Vlad’s background
    2. 02:54Reflecting on transformative years at Airbnb
    3. 04:28Skills and mindsets for success
    4. 11:03Impact-driven mindset
    5. 13:16Saying no and inquiry before advocacy
    6. 17:54“Poking the bear”
    7. 22:46Psychological tools for leadership
    8. 30:08Building and scaling teams
    9. 36:12Letting fires burn
    10. 47:34Embracing chaos
    11. 54:40The unsell email strategy
    12. 01:02:01Finding your place in an organization
    13. 01:05:38The importance of company culture
    14. 01:13:16Airbnb’s unique approach to product management
    15. 01:26:41Failure corner
    16. 01:31:32Lightning round and final thoughts