- 05-30The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)57 分钟
- 00:00Matt’s background
- 01:57The research behind Matt’s books
- 06:08Insights from The JOLT Effect
- 10:15FOMO vs. FOMU
- 18:18An example of selling software
- 26:04The JOLT method Step 1: Judge their level of indecision
- 29:41The “pings and echoes” technique
- 34:49Step 2: Offer a recommendation
- 38:36Step 3: Limit the exploration
- 41:43Step 4: Take risk off the table
- 45:58When to hit the pause button with a customer
- 47:27Insights from The Challenger Sale
- 49:07An example of a challenger sale
- 55:23Where to find Matt
- 05-26Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)102 分钟
- 00:00Bangaly’s background
- 06:31Choosing where to work and what to work on
- 08:39The impact factor
- 10:53Evaluating the environment
- 15:53The manager component
- 18:27The skills part of the equation
- 23:49Advice on finding a mentor
- 25:42The power of “understand work”
- 31:17Operationalizing understand work
- 37:55Balancing understand work
- 41:25Managing complex change
- 45:26Effective management of product managers
- 51:35The role of product managers as coaches and team leaders
- 54:52Driving growth through flywheels and value proposition
- 01:03:14Understanding adjacent users
- 01:08:41The role of partnerships and SEO in Instagram’s early growth
- 01:16:08The secret behind Instagram’s growth
- 01:25:37Lessons from Facebook
- 01:29:15Failure corner
- 01:31:58Lightning round
- 05-19Why not asking for what you want is holding you back | Kenneth Berger (exec coach, first PM at Slack)74 分钟
- 00:00Kenneth’s background
- 04:31The importance of asking for what you want
- 06:36Challenges that arise when people struggle to ask for what they want
- 08:09A personal example of failing to ask for what you want
- 09:17Signs this is a skill you need to work on
- 10:49How to get better at knowing what you want
- 15:28Why hearing “no” is a normal part of the process
- 17:29Getting a “yes” vs. a “hell yes”
- 19:20Step 1: Articulate what you want
- 24:07Doing an integrity check
- 26:56Step 2: Ask for what you want intentionally
- 30:45Understanding your influence
- 34:48Using complaints as inspiration
- 36:24Internal family systems
- 38:00Giving feedback
- 41:24Step 3: Accept the response
- 45:22Kenneth’s experience of being fired three times from Slack
- 57:30Advice on being the first PM at a company or startup
- 01:04:58Contrarian corner: anti-discipline
- 01:05:52Lightning round
- 05-16Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google, Quantcast)95 分钟
- 00:00Jag’s background
- 04:34Nubank’s remarkable achievements
- 06:01Nubank’s product development process
- 11:23Nubank’s values
- 12:16Building products people love fanatically
- 15:21The Sean Ellis score
- 21:27An example project using the Sean Ellis score
- 25:07Picking up the phone and calling customers
- 28:20The importance of starting small and iterating
- 30:42Pushing back effectively
- 34:10Uncovering pain points through customer research
- 37:53An example of setting a clear hypothesis
- 42:01Developing a strategy
- 52:16“Be fundamentally different, not incrementally better”
- 53:10Category design
- 57:37Nubank’s founding story and goals for the future
- 01:00:46Advice for adding new product lines
- 01:03:46The future of fintech and banking
- 01:09:23AI corner
- 01:12:34Failure corner
- 01:20:24Key takeaways
- 01:22:11Lightning round
- 05-12A framework for PM skill development | Vikrama Dhiman (Gojek)72 分钟
- 00:00Vikrama’s background
- 03:56Three common traits among great PMs
- 07:09The first W: What you produce
- 15:40The second W: What you bring to the table
- 18:58The third W: What’s your operating model?
- 20:36Three traits that make you a great PM to work with
- 21:49How to improve the quality and quantity of your outputs
- 23:26The art of the pushback
- 26:55Common factors that impede career growth
- 33:39Vikrama’s personal reflections
- 39:33Choosing which skill(s) to focus on developing
- 46:28The ambiguity of the PM role
- 51:47The 8 axis for PM growth
- 56:57Contrarian corner: Why intent alone is not enough
- 59:30Lightning round
- 05-05Business strategy with Hamilton Helmer (author of 7 Powers)68 分钟
- 00:00Hamilton’s background
- 04:08When power becomes important
- 08:24How strategy relates to power
- 12:09How power informs strategy
- 14:46The sequence of powers
- 21:13Common misconceptions
- 24:39Network effects vs. network economies
- 26:58Uber’s success
- 29:16Moats vs. powers
- 31:12Strategies for non-leaders to leverage power and strategy
- 37:51Advice on how to become a strategic thinker
- 39:27AI’s impact on the seven powers
- 45:43Why moving fast is not a power
- 50:24Three things that create value in a company
- 51:16The debt trajectory of the U.S.
- 56:35Optimism for the future
- 59:25Lightning round
- 05-02This will make you a better decision-maker | Annie Duke (author of “Thinking in Bets” and “Quit,” former pro poker player)81 分钟
- 00:00Annie’s background
- 03:53Lessons from Daniel Kahneman: humility, curiosity, and open-mindedness
- 09:15The importance of unconditional love in parenting
- 15:15Mental time travel and “nevertheless”
- 20:06The extent of improvement possible in decision-making
- 24:54Independent brainstorming for better decisions
- 35:36Making sure people feel heard
- 42:41The “3Ds” framework to make better decisions
- 44:49Decision quality
- 55:46Improving decision-making at First Round Capital
- 01:05:05Using pre-mortems and kill criteria
- 01:10:15Making explicit what’s implicit
- 01:10:55The challenges of quitting and knowing when to walk away
- 01:19:23Where to find Annie